ATM Research Highlights Urgent Need for Progress to Achieve UN Tourism Sustainability Goals

A new whitepaper released by the Digital Tourism Think Tank (DTTT) for the Arabian Travel Market (ATM) has raised significant concerns about the tourism industry's progress toward meeting the United Nations (UN) Sustainable Development Goals (SDGs).

According to the whitepaper, only 15% of SDGs related to tourism are on track to be achieved by 2030, highlighting the urgent need for more action across the sector.

Research from the UN suggests that if current trends continue, tourism will see a 154% increase in energy consumption, a 131% rise in greenhouse gas emissions, and a 251% surge in solid waste by 2050. This underscores the importance of investing in sustainable development to mitigate these environmental impacts. Meanwhile, Visa and Oxford Economics research indicates that travelers face a lack of information and transparency regarding sustainable travel options.

The whitepaper, Exploring the Future of Tourism Technology, compiled insights from ATM’s Innovation Wall, a platform where industry professionals shared ideas and solutions for a sustainable future in tourism. Proposed solutions included gamified recycling initiatives and hyper-personalized travel experiences focused on cultural immersion.

Nicholas Hall, Founder and CEO of DTTT, emphasized the need for a multi-pronged approach to sustainability, from managing plastic waste to ensuring tourism benefits local communities. Discussions highlighted the importance of collaboration across stakeholders, from tech companies to local governments, to create effective, holistic solutions.

ATM 2025 will continue to focus on sustainability, with sessions aimed at promoting responsible tourism practices and innovative resource management technologies. The event serves as a key platform for fostering partnerships and advancing sustainability goals in the tourism industry.