Dubai Summer Story Contest Challenges Creatives to Produce Ultimate DSS Video and Win AED 100,000!

Dubai is renowned for being home to many of the world's most mesmerising tourist destinations that offers incredible architectures amongst stunning natural sceneries that always provides unique experiences.

As part of the famous Dubai Summer Surprises (DSS), the new Dubai Summer Story contest challenges the city’s creative community to capture on video what makes summer in Dubai such a special, exciting and enjoyable time of year. Moreover, they have the chance to win a thrilling prize as the contestant with the best video will win the top prize of AED100,000!

Made especially for Instagram under the theme ‘Dubai Summer Story’, the HD videos can range from 30 seconds to one minute in length and must cover three great activities from food, shopping, hotels, family fun and citywide attractions. Videos can be uploaded to Instagram with the tag @dsssocial using #DubaiSummerStory. The Dubai Summer Story contest is open until 24 August.

Up and coming videographers also have the option of creating their 4K video using any effects, filters, on-screen text or voice overs in order to produce an outstanding video. The finished product should be more like a Hollywood or Bollywood feature film trailer than a homemade mini movie, with great production and top of the range visuals showing the world everything that makes Dubai the ultimate summer season destination.

Videographers taking part in the Dubai Summer Story contest are asked to ensure their films respect the UAE’s cultural and societal traditions, with a modest dress code and no alcoholic beverages or shisha displayed.

Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s DSS will be held until 4 September. The festival follows all safety guidelines that ensure the health of people by implementing social distancing and the wearing of masks at all times.

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