Emaar’s Mid-Year 2024 Rally Highlights Record Achievements and Future Plans

Maryam Pervez -

Emaar Properties recently held its mid-year internal staff rally in Dubai, presenting significant milestones and future prospects.

During the rally, Emaar's leadership reviewed the company's performance for the first half of 2024, highlighting key achievements across various operations. Mohamed Alabbar emphasized the company's commitment to excellence and innovation, stating, "Our performance in H1 2024 shows Emaar’s relentless pursuit of excellence and innovation. We are not just managing businesses; we are shaping legacies and transforming communities for a prosperous future."

Key Highlights from Emaar’s H1 2024 Rally:

  1. Emaar Development:
    • Achieved 56% growth with 30 successful launches and the sale of 8,400 units in the first six months.
    • Partnered with 995 agencies and trained 5,945 agents through the Emaar Academy.
    • Major projects like Address Residences Zabeel and Palace Residences Dubai Hills Estate sold 2,500 units each in just seven days.
    • Awarded 50 construction contracts worth AED 8.7 billion.
  2. Sustainability:
    • Burj Khalifa earned LEED Platinum certification for sustainable construction.
  3. Emaar Malls:
    • Dubai Mall recognized as the most visited place on Earth in 2023 with 105 million visitors.
    • Recorded an 8% increase in footfall in H1 2024 compared to the same period in 2023.
    • Enhancements in carpark availability and washroom designs improved visitor experience.
  4. Emaar Entertainment and Dubai Opera:
    • Record-breaking attendance at Dubai Opera, attracting 250,000 spectators.
    • Launched Marassi Aquarium & Underwater Zoo and the first IMAX with Laser in Bahrain’s Reel Cinemas.
  5. Operational Excellence:
    • Conducted 2,331 fire safety and emergency preparedness training sessions for 6,561 Emaar and retailer staff.
    • Managed water accumulation and provided free repairs for over 4,500 homes affected by heavy rains.
  6. Project Development:
    • Earned the ‘Developer of the Year’ award by Arabian Business.
    • Completed 30 launches and sold 8,400 units, marking a 56% growth compared to H1 2023.
    • International achievements include 100% sale of Urban Oasis in Gurgaon and progress in Panorama and The Views in Karachi.
  7. Emaar Hospitality:
    • Celebrated numerous accolades, including Forbes Travel Guide 5-Star Ratings for Address Istanbul, Address Beach Resort, and Armani Hotel Dubai.
    • New openings and rebranding efforts underscored Emaar’s commitment to exceptional hospitality experiences.
  8. Customer Excellence:
    • Handled over 21,000 service requests, managed 6,000+ unit registrations, and handed over 3,500+ units in H1 2024.
    • Conducted 500+ mystery shopper audits to ensure the highest standards of service.

Emaar’s H1 2024 rally showcased the company's dedication to innovation, quality, and customer satisfaction. Looking ahead, Emaar remains committed to creating a lasting legacy of excellence and inspiring success in every community it serves.

News Source: EMAAR