FedEx MEA VP Taarek Hinedi Discusses New Dubai Hub, E-Commerce Growth, and Sustainability Innovations

Maryam Pervez -

Taarek Hinedi, VP of FedEx Middle East and Africa Operations, discusses the transformative advancements and strategic initiatives behind the newly inaugurated FedEx hub at Dubai World Central (DWC). This hub marks a substantial investment in the UAE’s economy, bolstering the country's non-oil export growth and enhancing regional e-commerce and trade capabilities.

Hinedi elaborates on why the UAE remains a pivotal market for FedEx, the current trends in the air cargo industry, and the company’s dedication to sustainability through innovative solutions and technologies.

Investment and Operations at the New FedEx Hub at DWC

The FedEx hub at Dubai World Central (DWC) signifies a substantial enhancement to the region’s aviation and logistics ecosystem. This long-term investment of approximately AED 1.3 billion into the UAE’s economy is aligned with the ‘National Agenda for Non-oil Export Development’ to boost foreign trade. The hub also addresses the growing e-commerce and trade demands in the Middle East, Indian Subcontinent, and Africa (MEISA) region.

As the first express courier and cargo company to operate its flights and hub from DWC, FedEx contributes significantly to the Dubai Economic Agenda D33, which aims to double Dubai’s foreign trade and add 400 cities to its trade map. Spanning over 57,000 square meters, the hub incorporates state-of-the-art technologies, including automated sorting systems, high-speed security screening, cold-chain services, and capabilities to handle dangerous goods. This facility enhances FedEx's global network, connecting 220 countries and territories and strengthening regional connectivity.

Why the UAE is a Priority Market for FedEx

The UAE, a major player in the GCC trading bloc and one of the world’s top re-export hubs, remains a key market for FedEx due to its open trade policies, strong macroeconomic environment, and strategic location. Since establishing Dubai as its regional gateway in 1989, FedEx has witnessed the UAE’s robust non-oil economic growth, which surpassed Dhs3.5 trillion in 2023.

FedEx is committed to investing in infrastructure, networks, and solutions to support socio-economic development, digital transformation, and innovation in the region. Recent initiatives include launching the FedEx Less-than-Container Load (LCL) Priority service, connecting the Asia Pacific with key Middle East markets, and introducing digital solutions like the automated e-commerce capability in FedEx Ship Manager.

The global trade sector is expected to recover this year, positively impacting the logistics industry. According to the International Air Transport Association (IATA), the Middle East is set to see a 12.3% increase in air cargo growth in 2024. The rise of e-commerce significantly contributes to this growth, with the MENA e-commerce market projected to reach $57 billion by 2026.

FedEx has enhanced its offerings to support the e-commerce sector, including introducing WhatsApp notifications to FedEx Delivery Manager International and offering picture proof of delivery for express residential deliveries.

Focus on Specific Sectors and Industries

FedEx continues to optimize its network and develop new services to meet the needs of diverse industries, such as automotive, aerospace, electronics, oil and gas, fashion and retail, e-commerce, and healthcare. Enhancements to the FedEx International Priority service and the introduction of FedEx Regional Economy services cater to the increasing demand for cross-border trade in the Middle East.

Sustainability Solutions

FedEx’s sustainability strategy focuses on reducing emissions, replacing older technologies, and revolutionizing fleets and facilities with newer, efficient technologies. The company aims to transform its entire parcel pickup and delivery fleet to zero-tailpipe emission vehicles by 2040 and offers 100% recyclable FedEx-branded cardboard packaging.

The hub at DWC, aligning with Dubai Municipality’s Green Standard, features 100% LED lighting, charging infrastructure for electric vehicles, and solar panels generating approximately one megawatt of power. The excess power will support Dubai’s clean energy initiatives.

Customers can access the FedEx Sustainability Insights tool to make informed decisions on their shipping strategies to reduce environmental impact. Additionally, FedEx supports carbon sequestration research to advance long-term carbon capture strategies.

News Source: Gulf Business