GPSSA Unveils Proactive Financial Planning Initiative Under 'We the UAE 2031

The General Pension and Social Security Authority (GPSSA) has launched a new media campaign titled "Plan – Save – Invest" as part of its "Proactive Financial Planning" project.

The initiative aims to enhance financial literacy among Emiratis, aligning with the UAE government's "We the UAE 2031" initiative, which seeks to position the country as one of the world's most prosperous nations within the next decade.

The campaign will focus on promoting the principles of proactive financial planning, including early savings and investments, rather than solely relying on pensions. GPSSA aims to increase financial literacy by 60% through various means, including awareness campaigns, training programs, and workshops targeting over 10,000 insured Emiratis.

Additionally, the campaign will reach out to 130,678 contributors, 29,600 pensioners, and 18,550 beneficiaries registered with GPSSA, as well as members covered by other pension funds, offering them financial advice and support.

Dr. Maysa Rashed Ghadeer, Head of GPSSA's Government Communications Office, emphasized the importance of this campaign, noting that it is part of the broader goal to educate eligible individuals about the benefits of proactive financial planning. The GPSSA is collaborating with strategic partners to deliver this campaign, which includes consultations, awareness courses, and workshops provided by the Abu Dhabi Global Market Academy.

The GPSSA encourages the public and stakeholders to follow the campaign through various media outlets, including newspapers, social media, radio, television, workshops, and community events. They have also opened channels for inquiries to provide more information about the campaign.

News Source: Emirates News Agency