Meta celebrates sharing the spirit of Ramadan through #MonthofGood

Muslim creators and communities are increasingly using technologies to drive conversations that matter most to create a positive impact. Over the next four weeks, Meta plans to share curated content and programming across all its platforms.

Elevating Muslim Voices and Stories

  • Ramadan Talks Series: Each week, creators from Europe, Middle East and Asia Pacific gather on Facebook Live and Instagram to discuss topics of passion such as food, Earth Day, creating Reels and building brands with their communities.
  • Community Voices: Muslim Mamas from the UK is a community of 250,000+ Muslim women who use Facebook to provide safe spaces to connect, feel empowered, and give back. During Ramadan, Muslim Mamas admin will use Facebook Fundraisers to support vulnerable women.
  • Ramadan Facebook Watch and IGTV Series: Every day, viewers get to watch inspiring and entertaining #MonthofGood activities from different creators and entertainment networks from around the world — from a handy guide to cook your favorite Iftar meal to new ideas to giving back to the community.

Building Towards a More Equitable Future of Technology

To uplift Muslim creators and build towards a more equitable future, Meta is introducing new Ramadan AR effects while weaving Muslim culture into the foundation for the metaverse.

  • Metaverse Culture Series: As part of the ongoing  Metaverse Culture Series, Meta is partnering with a range of Muslim creators and culture shifters from around the world to leverage immersive technologies to capture their unique perspective observing Ramadan traditions in their local communities and explore embedding Muslim culture and community into the future metaverse.
  • Ramadan AR Effects: Spark AR creators MadebyHumans and Filterqu are collaborating with creators Amr Maskoun and Raffi Ahmad & Nagita to create Ramadan AR effects. Starting April 2, users can try these AR effects on Stories or Reels.

Express Yourself and Spread Kindness

Generosity, charity, spiritual reflection and connection to loved ones remain central to Ramadan tradition. Across all Meta apps, users can share how their experiences on reflecting this month in different ways:

  • Charitable giving is also incorporated this month by donating to nonprofits on Facebook or Instagram. INARA, Molham Volunteering Team, Muslim Sisters of Éire and Palestine Children Relief Fund are just a few of the organizations with zakat-eligible fundraisers for Ramadan.
  • Users can support local businesses or a cause that matters to them by sharing the My #MonthofGood Top Picks template, tag them on Stories with #MonthofGood hashtag, and encourage friends to do the same.

Other activities added by Meta on its apps:

  • Send a payment on WhatsApp in India using an expressive background in honor of Ramadan.
  • Add a Ramadan Avatar Sticker on Facebook or Instagram to connect with your loved ones.
  • You can also connect with loved ones on Messenger using custom camera stickers for Ramadan.

News Source: Meta Newsroom