Ramadan 2025 Consumer Insights: Trends in Spending, Lifestyle, and Habits

Maryam Pervez -

As Ramadan 2025 approaches, consumer habits across the UAE and KSA are experiencing significant shifts, influencing spending, lifestyle choices, and time allocation. YouGov’s latest report provides in-depth insights into how people prioritize their expenses, engage in social and religious activities, and interact with media during the holy month.

Ramadan continues to reshape consumer spending, with the biggest increases seen in groceries, dining, and charitable giving:

  • Groceries and daily essentials: 57% of UAE and 55% of KSA residents report increased spending.
  • Dining out and food delivery: 41% of UAE consumers expect to spend more, compared to 33% in KSA.
  • Home decor and furnishings: 37% of KSA residents plan to upgrade their homes, versus 30% in the UAE.
  • Charitable donations and gifting: A key focus, with nearly half of all respondents increasing their contributions.

Time Allocation: A Focus on Faith and Family

Ramadan not only affects spending but also shapes daily routines. The report highlights:

  • 60% of respondents dedicate more time to religious activities.
  • 54% spend more time dining with family and friends.
  • Entertainment consumption (TV, streaming, gaming) rises for 42%, but many prefer shorter content formats.

Interestingly, KSA residents show a stronger preference for dining out, while UAE residents are more inclined to order food at home.

Health and Dining Habits: Balanced Nutrition in Focus

Consumers in both the UAE and KSA are prioritizing health-conscious eating during Ramadan:

  • 53% focus on balanced meals and healthier options.
  • 52% practice portion control to avoid overeating.
  • 41% aim to include more fruits and vegetables in their meals.

Dining preferences also reflect this trend, with 85% of respondents fasting and showing distinct habits:

  • KSA residents (51%) prefer home-cooked meals, while UAE residents (36%) are more likely to order food.
  • 33% of UAE consumers opt for Iftar delivery, compared to 18% in KSA.

Travel and Leisure: Staying Local

Ramadan sees a decline in travel plans, with 50% of UAE residents and 45% of KSA residents choosing to stay home. For those who do travel:

  • 22% plan short trips within their city or region.
  • 12% are considering domestic travel.
  • 6% plan international leisure trips.

Evening activities are centered around outdoor leisure, with visiting parks being the most popular option (48% in UAE and 49% in KSA).

Charitable Giving and Social Commerce

Giving back remains a priority, with transparency playing a key role:

  • 65% of KSA residents and 64% of UAE residents say ensuring donations are used effectively is "very important".
  • Preferred donation methods vary:
    • 31% donate at in-person stations (malls, events).
    • 34% of UAE residents give directly to individuals or local communities.
    • Online donations via charity websites and apps remain popular (27% KSA, 19% UAE).

At the same time, social commerce is thriving, with 61% of UAE and KSA consumers likely to shop via Instagram or TikTok. Key purchase drivers include:

  • Influencer recommendations (25% KSA, 23% UAE).
  • Flash sales and exclusive social media deals (31% UAE, 23% KSA).
  • Live shopping events hosted by brands or influencers.

Aligning with Consumer Shifts

Ramadan 2025 continues to highlight shifts in consumer spending, digital engagement, and lifestyle choices across the UAE and KSA. Retailers, businesses, and brands can leverage these insights to offer personalized experiences, health-focused options, and digital-first engagement to resonate with consumers during this transformative month.

For businesses looking to adopt strategies, understanding these key trends is crucial in fostering stronger connections and meaningful engagement with consumers during Ramadan.

News Source: YouGov