RTA Grants Naming Rights of Al Khail Metro Station to Al Fardan Exchange
Dubai’s Roads and Transport Authority (RTA) has entered into a strategic agreement with Al Fardan Exchange, granting the financial services provider the naming rights for Al Khail Metro Station.
The station will now be known as Al Fardan Exchange Metro Station, marking a significant branding opportunity for the company.
As part of the agreement, Al Fardan Exchange will benefit from exclusive brand representation within the metro station, supported by advanced technologies and smart solutions. This initiative aims to enhance brand visibility while fostering direct engagement with Dubai’s diverse commuter base through immersive and interactive experiences.
Abdul Muhsen Kalbat, CEO of RTA’s Rail Agency, emphasized the importance of public-private partnerships, stating,
“This agreement aligns with our government’s vision of fostering economic growth and diversification through strategic collaborations.”
Hasan Fardan Al Fardan, CEO of Al Fardan Exchange, highlighted the significance of the partnership, saying,
“Dubai Metro is a symbol of innovation in urban mobility, and we are proud to align our brand with this world-class infrastructure.”
RTA will update all station signages, digital systems, and public transport apps with the new name from April to June 2025, ensuring a seamless transition. This collaboration reinforces Dubai’s commitment to integrating corporate partnerships within its transportation network while enhancing passenger experiences.
News Source: Emirates News Agency