RTA Launches Next-Generation 360 Services Policy to Enhance Digital Customer Experience
Dubai’s Roads and Transport Authority (RTA) has introduced the 360 Services Policy, a groundbreaking initiative designed to provide integrated, seamless, and proactive services to customers through digital platforms. This policy eliminates the need for in-person visits, streamlining access to essential services via self-service models like the Dubai Now app.
A Smarter, More Accessible Service Ecosystem
His Excellency Mattar Al Tayer, Director General of RTA, highlighted the authority’s dedication to developing a smart, user-centric service ecosystem in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum. The initiative positions Dubai as a global leader in digital transformation, ensuring that services are accessible, efficient, and user-friendly.
Key Achievements of the 360 Services Policy
- Phase II Completion:
- Transitioned driver and vehicle licensing services to fully digital platforms.
- 40% of RTA services are now fully digitized.
- Raised the customer happiness index to 98.9%.
- Achieved 96% digital adoption among users.
- Eliminated waiting times for 82 services.
- Enhanced Service Integration:
- In 2024, RTA collaborated with 32 public and private sector partners.
- Integrated 71 services to improve accessibility and efficiency.
Future Plans: Phase III Expansion
As part of Phase III, RTA aims to expand and refine all its services, further optimizing the digital experience. The goal is to drive higher customer satisfaction and reinforce Dubai’s status as a global pioneer in smart mobility and digital governance.
The 360 Services Policy is a testament to Dubai’s commitment to innovation, ensuring a future-ready, hassle-free service environment for residents and visitors alike.
News Source: Dubai Media Office