Founder Jolly Joseph shares how she built Euphoria Ladies Beauty Lounge in a competitive market like Dubai

Euphoria Ladies Beauty Lounge is located in Deira. We spoke to  Ms. Jolly Joseph , Owner of Euphoria Ladies Beauty Lounge shared the story about her business journey

Which industry does your business belong to?

We are a Beauty Salon

How old is your Salon ?

Less than a year

Are you a B2B or B2C business?

We operate in both B2B and B2C

Which Customer category is your business targeting ?

Broadly our customers are in the age group of 15-60 years

What service(s) or product(s) do you offer/manufacture?

All types of Ladies Beauty Services, including Hair Straightening treatments, Keratin, Protein, Botox Treatments, Nail extensions Acrylic, Gel and Poligel, Tape hair extensions, Waxing, Massage, Spa Manicure Pedicure, Gelish and Nail Art services, Professional Makeup and Hair styling

How many employees do you have?

10-49 employees

How did you initially come up with the idea or concept of this business?

I started this out of my passion for beauty Industry.

Tell us about some of the major turning points in the history of your business.

When we realized that some of our customers are driving/travelling a long distance to come to us because some happy customers recommended us to them, is when we understood that we are crossing the chasm and are all set to grow

What made you choose Dubai as a location to setup your business?

Dubai is a business and tourist hub. This makes the idea of starting a business in Dubai very interesting. If your service is good, there is always enough potential.

Finally, what sets your business apart from the competition?

We use high quality products in all our beauty treatments and make ups. We kept very high benchmarks on quality standards and have clear focus on hospitality and service. These are factors that sets our business apart.

What are the key strengths of your products/services?

We focus on maintaining high quality service.

Are there any exclusive products/services that you offer (not offered anywhere else in Dubai)?

We offer beauty services and there can’t be any unique services in this space. All services are offered by most salons.  Although, the care that we take to ensure quality makes us Niche.

Do you have multiple branch offices, facilities or stores in Dubai?

No we have just one branch in Deira, Dubai

You can find our location here - https://www.hidubai.com/businesses/euphoria-ladies-beauty-salon-beauty-wellness-health-beauty-salons-port-saeed-dubai-2

Is there anything else you want to convey to your potential customers?

Beauty evokes confidence. We are here to help you maintain your beauty