Interview with Ramy F. Najia, COO at Wrap IT Cargo Packaging in Dubai
Wrap IT is one of Dubai’s emerging leaders specialized in relocation transportation and storage. At Wrap IT, the team takes pride in the commitment to deliver high-quality services to their clients. They understand that moving to a new home or even a new country can be a stressful time, especially with numerous relocation companies available in Dubai. With extensive experience in the region, Wrap IT offers personalized care and attention to make the move as effortless and stress-free as possible for their clients.
What is your business name?
Wrap IT Cargo Packaging.
What is your business type?
Services.
Which industry does your business belong to?
Packaging Services.
How old is your business?
10-15 years.
Who are your customers?
Both B2B and B2C.
How did you initially come up with the idea or concept for the business?
Wrap IT Movers was founded by our CEO Mr. Farouk Najia over 15 years ago with the goal of dominating the moving market using his extensive experience in Freight Forwarding and Moving. As COO, I decided to steer the company towards specializing in residential and commercial moving, including furniture, supplies, and office items, as well as Freight Forwarding & Storage. We believed that developing a niche or specialty was crucial to setting our business apart from competitors.
Tell us about some of the major turning points in the history of your business.
One of our key turning points has been our commitment to enhancing what matters most to our clients and maintaining a competitive edge by uniting our organization's data and people around a shared mission using a Strategy Execution Platform. We liken our business to a mirror that reflects whatever is presented to it, yet remains stationary. Despite challenges like economic downturns, COVID-19, and competition, we have consistently provided high-quality services to all our clients.
What made you choose Dubai as a location to setup your business?
Dubai is a renowned global business hub and a highly sought-after city for foreign investments due to its numerous benefits. The Dubai government has facilitated the establishment of various types of businesses from around the world, providing mutual advantages. With over 20 free zones, advanced technology, excellent infrastructure, and outstanding government support, setting up a business in Dubai is straightforward and offers many advantages. These factors were pivotal in my decision to start Wrap IT Movers in Dubai.
What sets your business apart from the competition?
In a market overflowing with options, standing out becomes a crucial factor for business success. Businesses that effectively differentiate themselves by providing distinctive and valuable services to their customers excel in saturated markets. By standing out, companies can benefit from increased brand recognition and loyalty, higher sales, and greater growth. For small businesses, creating a differentiation strategy is not overly complex. By prioritizing four key areas of differentiation - specialization, speed, service, and sincerity - they can set themselves apart from competitors and achieve long-term success.
Can you name some of your clients?
Emirates Airlines, Azadea, Studio971, Expo2020, HUAWEI, flydubai, Petrofac, Dar Al Takaful, KPMG & PWC.
What service(s) or product(s) do you offer/manufacture?
Our extensive and well-established network of agents worldwide, combined with our membership in several moving associations, including the International Association of Movers, enables us to deliver exceptional services that blend global standards with local expertise. Our range of services includes packing and removal, freight forwarding, exhibition logistics, storage and warehousing management, as well as specialized fine arts packing, among others.
What are the key strengths of your products/services?
Regardless of the quality of your products and services, poor customer service can lead to complaints and customer loss. While ensuring consistently good customer service may require significant effort and coordination across your entire organization, starting with your support team is a good step. It is crucial to employ individuals who possess a genuine desire to help your customers succeed and offer competitive rates to attract highly-skilled professionals.
Are there any exclusive products/services that you offer (not offered anywhere else in Dubai)?
Dubai is a HUGE market, and it can be challenging to offer something entirely unique, but I am convinced that personalized customer service is what sets our business apart from other service providers.
What are the best ways for your customers to contact your company?
Email: info@wrapitmovers.com
Phone: +971 4 554 5988
Website: https://wrapitmoversdubai.ae/
Visiting Office: Office 710, Sheikha Noora Tower, Barsha Heights, Dubai