Abu Dhabi Commercial Bank (ADCB) has seen its brand value increase by 8.7 percent in the past year, reaching AED 10.5 billion, according to the 2024 Banking 500 report from Brand Finance, a leading global brand valuation consultancy. As a result, ADCB has moved up four places to rank 109th in Brand Finance's latest report on the top 500 banking brands globally.
ADCB Group CEO Ala'a Eraiqat was also recognized among the world's top 10 bank CEOs for Brand Guardianship. ADCB is the only financial institution from the region to be represented in this top 10 global list.
Brand Guardians are CEOs who are sustainably building business value by balancing the needs of all stakeholders, including employees, investors, and the wider society.
ADCB has also maintained its AA+ Brand Strength Ranking, with a Brand Strength Index (BSI) rating of 78 percent, up from 76 percent in 2023. This growth is fueled by solid familiarity and consideration scores, both within the sector and compared to other regional competitors.
Significantly, ADCB ranks highest in the UAE in familiarity and consideration metrics. The bank's growth and brand value over the past year has been propelled by strategic partnerships, digital initiatives, and a continued focus on exceptional customer experience.
Savio D'Souza, Senior Director at Brand Finance, commented,
"ADCB is solidifying its reputation as a financial powerhouse in the UAE, with promising improvements across key metrics in this year's ranking. The bank's strong financial position, coupled with its record of innovation, digital transformation initiatives, and leadership in climate action, have enhanced its performance and global standing. These initiatives foster loyalty among current stakeholders and position ADCB strategically to achieve new, ambitious targets."
According to Brand Finance data, ADCB has strengthened its brand and reputation by prioritizing Environmental, Social, and Governance (ESG) initiatives. It outperforms other UAE banks in all three ESG metrics: "committed to the environment," "committed to social aspects," and "well managed and well governed."
In November 2023, ADCB demonstrated regional leadership by joining the global Net Zero Banking Alliance (NZBA) and increasing its sustainable finance commitment to AED 125 billion by 2030. This commitment was integrated into ADCB's five-year corporate strategy, with oversight from the Board.
As part of ADCB's efforts to build a bank ready for the future, it continues to invest significantly in its digital transformation program. This investment aims to drive scalable growth, improve productivity, and enhance customer engagement, further strengthening the value and reputation of the ADCB brand.
News Source: Emirates News Agency
