The Dubai Department of Economy and Tourism (DET) and Emirates have signed a strategic partnership outlining joint initiatives to intensify international efforts and bolster Dubai’s mindshare as a hub for trade, tourism and investment.
Building on both entities’ long-standing partnership and success in tourism promotion, this latest development underlines their respective commitment to achieving the goals of the Dubai Economic Agenda, D33, and to further enhance the city’s status as a leading destination for business and leisure.
Issam Kazim, CEO of DCTCM, highlighted DET's commitment to Dubai's ambitious D33 goals, emphasizing the powerful partnership with Emirates. The MoU aims to enhance global engagement and attract business audiences, leveraging Emirates' global network.
Adnan Kazim emphasized Dubai's appeal for international companies and its favorable business climate. Emirates is dedicated to elevating Dubai's economic hub status, working with DET to promote the city globally and support its growth targets. Their coordinated strategy aligns with Dubai's vision of doubling its economy and enhancing its global position.
The strategic partnership will see both entities come together to promote Dubai’s robust business ecosystem, strategic location, unparalleled connectivity to key catchment regions, business-friendly policies and processes, ultra-modern infrastructure, and innovation-led economy. They will target corporates, multinational companies, prominent family businesses, and global investors, positioning Dubai as an ideal hub for businesses looking to tap into rapidly growing economies.
The partnership covers a wide range of initiatives where the two entities can collaborate and complement each other’s efforts; these include marketing campaigns to showcase the city as a key transit point for cargo and passengers, access to a wide range of services and solutions to streamline global logistics operations, and the sharing of market insights to further build awareness and favourability of Dubai as a hub for business, trade and investment. They will also work together on a series of events to strengthen relationships with the international business community, with Emirates becoming ‘Preferred Airline Partner’ at these global exhibitions and conferences.
News Source: Emirates News Agency
