Emirates continues its focus on boosting inbound tourism flows from across its network through close collaborations with the Mauritius Tourism Promotion Authority (MTPA) and the Uganda Tourism Board.
Both pacts were signed on the sidelines of ATM, where the airline concluded a packed schedule of MoU signings and meetings with industry and trade partners.
Emirates pledged its continuous support to the island nation of Mauritius by renewing its partnership with the Mauritius Tourism Promotion Authority.
In a successful strategic alliance that goes back to 2012, Emirates and MTPA have committed to joint initiatives designed to promote tourism to Mauritius, where the airline has been operating since 2002 and now serves with double daily A380 services. Since the establishment of the partnership, Emirates has consistently supported inbound tourism to the island and contributed to the growth of Mauritius’ tourism economy and trade through its passenger and cargo services.
In 2023, nearly 1.3 million tourist arrivals were recorded for Mauritius, with Emirates playing a key role in the transportation of visitors to the island.
Ahmed Khoory expressed Emirates' pride in serving Mauritius since 2002 and its significant role in contributing to the country's tourism targets. With double daily A380 services, Emirates can transport up to 1,000 tourists daily, aiming to further boost Mauritius' tourism economy.
Arvind Bundhun from MTPA expressed excitement about the renewed partnership, highlighting Emirates' contribution to boosting Mauritius' tourism sector and providing global connectivity to the island through Dubai's hub. Both parties anticipate enhanced cooperation and continued positive impact on Mauritius' tourism industry.
Emirates and the Uganda Tourism Board signed a Memorandum of Understanding (MoU) to drive inbound tourism and boost visitors to Uganda, the Pearl of Africa.
Badr Abbas emphasized Uganda's significance on Emirates' global network and its appeal as one of Africa's most beloved destinations. The partnership with the Uganda Tourism Board aims to promote Uganda's breathtaking natural landscapes, diverse wildlife, adventure sports, and rich cultural heritage to international travelers.
Ms. Lilly Ajarova echoed this sentiment, describing the MoU signing as a milestone in promoting Uganda as a competitive tourism destination. The partnership with Emirates is seen as an opportunity to leverage its extensive global network to attract more tourists to Uganda, known affectionately as the Pearl of Africa.
Under the MoU, Emirates will collaborate with the Uganda Tourism Board to promote Uganda as a desirable tourism destination, focusing on its natural, cultural, and adventure attractions. The partnership aims to develop marketing programs for trade partners, hoteliers, and tour operators to stimulate tourism. Initiatives such as incentives, familiarization trips, and marketing campaigns will be explored to boost tourism bookings to Uganda. This partnership aligns with Uganda's efforts to enhance its tourism sector, aiming to attract more international tourists and create employment opportunities, thus elevating its status as a premier global destination.
News Source: Emirates News Agency
