The third edition of the 1 Billion Followers Summit 2025 proved to be a pivotal event for content creators and talent managers, underscoring its role as a platform for forging new partnerships and reshaping the relationship between creators and their managers.
Participants emphasized the summit's impact in driving the content industry to new heights in an increasingly competitive market.
Industry leaders highlighted the growing significance of talent managers in the success of content creators. These managers play a crucial role in handling brand contracts, expanding creators' reach, and providing guidance to adapt to changing market trends.
Ahmed Al Nasheet, a content creator and presenter, stressed the importance of offering diverse topics while maintaining quality and purpose. He emphasized that continuous learning and knowledge exchange are essential for long-term sustainability in the content creation sector, with the summit providing the perfect environment for such growth.
Aydan Al-Saad, another content creator, noted the summit's role in fostering global communication between creators and entrepreneurs. He explained that at a certain point, creators need business partners or managers to support their professional growth, which directly impacts their careers and revenue.
Mokhtar Al Arabi, Operations Manager at Anazala Family, discussed the evolving role of talent managers, noting that the industry’s growth requires new skills and continuous adaptation to market developments.
Maya Orr, founder and CEO of BNOC Talent Management Agency, advised aspiring talent managers to seek agencies that truly understand and support their potential, pointing out the subtle but crucial differences between effective and less effective firms.
News Source: Emirates News Agency
