His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, launched the ‘100 Million Meals’ campaign, the biggest food drive in the region, to provide food support to disadvantaged families and individuals in 20 countries throughout the holy month of Ramadan.
About the ‘100 Million Meals’ Campaign:
‘100 Million Meals’ campaign reflects the UAE’s humanitarian approach, which form a pivotal pillar of the country’s philosophy, to help those in need, regardless of race, religion or nationality. The UAE has been a major partner of global efforts to provide swift humanitarian aid in disasters and crises.
The campaign captures the true essence of the UAE’s society, built on tolerance, compassion and solidarity, and pursues the country’s efforts to combat challenges facing communities.
‘100 Million Meals’ campaign is an expansion of last year’s locally-held ’10 Million Meals’ campaign that supported COVID-19-hit communities across the UAE throughout the holy month of Ramadan. It will reach beneficiaries in 20 countries across the Middle East, Asia and Africa this year.
‘100 Million Meals’ campaign complements UAE’s humanitarian initiatives, boosting the country’s status as a philanthropic pioneer and a key contributor to global assistance in humanitarian crises.
‘100 Million Meals’ campaign aims to support the second of the United Nations Sustainable Development Goals to end hunger and achieve food security by 2030. Launched during the holy month of Ramadan, the ‘100 Million Meals’ campaign aims to promote the values of giving, compassion and benevolence.
‘100 Million Meals’ campaign falls under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), which was established in 2015, combining under its umbrella over 30 humanitarian and developmental initiatives and entities. The foundation’s programmes and projects are primarily devoted to supporting and empowering vulnerable and disadvantaged communities around the world.
‘100 Million Meals’ campaign is part of MBRGI’s Humanitarian Aid & Relief, one of the five central pillars that form the foundation’s scope of work.
MBRGI will carry out the campaign in collaboration with the Mohammed bin Rashid Al Maktoum Humanitarian & Charity Establishment, the Food Banking Regional Network, United Nations World Food Programme, humanitarian and charity organizations in beneficiary countries and UAE federal and local entities. The campaign targets 20 countries including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda and Egypt.
Businessmen, companies, humanitarians and the public will have the opportunity to donate to the campaign that will secure food parcels for individuals and families in need across targeted countries in collaboration with strategic partners. Through involving different segments of the society, the campaign aims to foster a sense of social responsibility.
While COVID-19 pandemic pushed many populations into an economic despair, it drove people in the UAE to be more compassionate and giving. The campaign will deliver parcels of essential food items that enable families to prepare meals for one full month. Every AED1 donation will secure one meal.
Four ways to donate:
1) Online donation
Donations can be made through the website www.100millionmeals.ae
2) Bank transfer
Donors can make a transfer to ’100 Million Meals’ campaign bank account:
Bank Name: Dubai Islamic Bank
Account Name: Mohammed Bin Rashid AL Maktoum Humanitarian & Charity Est.
Account no.: 001-520-9778152-01
IBAN no.:AE08 0240 0015 2097 7815 201
Swift Code: DUIBAEAD
3) SMS donation
By SMS (Etisalat & Du) to the UAE numbers listed below:
• Send “Meal” by SMS to: 1034 to donate 10 meals for AED10.
• Send “Meal” by SMS to: 1035 to donate 50 meals for AED50.
• Send “Meal” by SMS to: 1036 to donate 100 meals for AED100.
• Send “Meal” by SMS to: 1037 to donate 300 meals for AED300.
• Send “Meal” by SMS to: 1038 to donate 500 meals for AED500.
4) Call Center
For big monetary donations and other related inquiries, the public can contact the campaign’s team via:
Toll free number: 8004999