Abu Dhabi Commercial Bank (ADCB) has recorded a sharp rise in its brand value, which now stands at AED 12.3 billion — a 17% increase from last year, according to the Brand Finance Journal’s latest Top 500 Banking Brands report.
This growth has pushed ADCB up seven spots in the global rankings, landing the bank at 102nd position worldwide. Central to this rise is a significant boost in its brand strength score, which reflects investment in the brand, stakeholder trust, and overall business performance. ADCB’s score climbed to 81.5%, earning it a ‘AAA-’ rating — the highest brand strength score among UAE banks.
Savio D'Souza, Senior Director at Brand Finance, highlighted the reasons behind the bank’s surge.
“ADCB’s impressive rise in brand value reflects a well-executed strategy focused on innovation, customer experience, and leadership, which demonstrates ADCB’s position as a standout performer in an increasingly competitive global banking landscape,”
he said.
ADCB’s upward trajectory not only underscores its regional leadership but also signals its growing influence on the global stage, driven by a customer-centric approach and a clear strategic direction.
News Source: Emirates News Agency
