Dubai has taken a significant step in strengthening its global media ambitions as His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum chaired the Dubai Media Council’s first meeting of 2026 and approved the launch of Dubai+, a new digital platform designed to serve evolving audience needs.
The meeting, held at Dubai Media, reviewed the organisation’s strategy and future plans aligned with a broader vision to position Dubai as a leading global hub for media, the creative economy and content production.
During the session, Sheikh Ahmed approved Dubai+, a digital platform offering a wide range of content for all family members. The platform reflects changing digital consumption patterns and supports Dubai Media’s goal of building an integrated digital media ecosystem featuring local, Arab and international films and series.
Council members also reviewed plans to enhance local production capabilities and promote cinema as a cultural and artistic medium. Samr Al Marzooqi, Director of Films and Production, outlined upcoming initiatives aimed at supporting the film sector through investment in creative talent, economic growth and diverse content offerings.
The meeting covered preparations for the UAE–Kuwait Media Celebration organised by the Dubai Press Club, which aims to strengthen Arab media cooperation and build on the longstanding ties between the two countries.
Sheikh Ahmed was also briefed on Brand Dubai’s national and community campaigns delivered in 2025, including the #ZayedAndRashid campaign and the Hatta Winter initiative under #DubaiDestinations.
Emphasising future priorities, Sheikh Ahmed highlighted the importance of investing in talent, empowering youth, leveraging technology and AI, and attracting specialised investment to accelerate the sector’s growth and reinforce Dubai’s leadership in global digital media.
News Source: Dubai Media Office
