The second edition of Integrate Middle East (IME), a premier Pro Audio Visual and media technology exhibition, concluded the IME Summit on day two with key discussions on AI integration and advancements.
The summit at the Dubai World Trade Centre featured 20+ global leaders discussing AI's transformative impact on Pro AV, covering music production, storytelling, visual content, and workplace design. Insights highlight the Middle East Pro AV market's projected growth from $13.4 billion in 2022 to $22.7 billion by 2030.
Once again co-located with long-running show CABSAT, Integrate ME 2024 further amplified its impact and global standing by showcasing state-of-the-art Pro AV technology solutions such as digital signage, command and control room models, and innovations for entertainment, live events and smart buildings.
New for 2024, it presented an exclusive Brand Ambassador programme, which recognised exceptional business leaders. This eminent panel of experts helped to strengthen the evolving industry, initiate high-level discussions, and establish the region as a popular media and entertainment hub.
When it concludes on May 23, Integrate Middle East 2024 is anticipated to have drawn remarkable outcomes in propelling the progress of the Pro AV and media sector, with AI integration emerging as a key facilitator of innovation. Additionally, the event is expected to have welcomed 10,000 visitors, and 250-plus exhibiting companies from 75 countries.
News Source: Emirates News Agency
