Ali Sajwani, Managing Director of DAMAC Properties, has revealed that artificial intelligence (AI) is playing a transformative role in reshaping the real estate landscape, delivering measurable financial and operational gains.
During the Dubai AI Festival, Sajwani stated that AI has become central to strategic decision-making at DAMAC, touching every aspect of development—from sales and land selection to pricing, marketing, design, and customer service.
One of the most notable impacts has been on financial collections. By integrating AI into its customer communication and payment tracking systems, DAMAC boosted its monthly collections by AED 200 million—a 20% increase. AI enabled the company to swiftly identify and address payment delays, replacing a previously manual review process that only covered 5 to 10% of transactions. Today, the system analyzes 100% of client data and interactions.
Sajwani emphasized that AI’s value now extends far beyond back-end operations.
“AI is no longer just a technical tool—it’s integral to how we make decisions across the board,”
he said.
The technology’s impact is also evident in customer satisfaction. DAMAC’s score rose from 3.5 out of 5 at the start of 2024 to 4.5, thanks to faster, more personalized service powered by AI insights.
As the real estate industry increasingly embraces innovation, DAMAC’s experience highlights how AI is not just enhancing efficiency—it’s redefining the future of property development.
News Source: Emirates News Agency
