Globant (NYSE: GLOB), a digitally native company focused on innovative technology solutions, has unveiled its latest report, Move Your BUT: Sportainment Edition.
The report explores how Artificial Intelligence (AI) is transforming sports and entertainment, with the global sports AI market projected to hit $19.2 billion by 2030. Key insights reveal that AI can reshape fan engagement, enhance operational efficiencies, and drive economic growth, particularly in regions like the GCC, where investments in sports and technology are surging.
The GCC is emerging as a global sports hub, fueled by over $65 billion in government investments in sports development across Saudi Arabia and the UAE. AI-driven advancements are expected to add up to $8.5 billion in value to the region’s media and entertainment sector by 2030. Federico Pienovi, Chief Business Officer & CEO for APAC & MENA at Globant, noted,
“The GCC’s young population demands digital and interactive engagement. In this rapidly evolving landscape, it’s AI or fall behind.”
AI’s ability to personalize fan experiences is driving significant revenue growth. In the UAE, where 89% of consumers actively follow sports, AI-powered stadiums are revolutionizing experiences with real-time data and interactive content. However, adoption challenges persist globally, with 59% of sports organizations lacking a generative AI strategy, often due to data management hurdles and talent shortages.
“The GCC’s investments in digital infrastructure make it ideally positioned to embrace AI innovations, benefiting fans, brands, and sports organizations alike,”
added Pienovi. As the region continues to integrate AI into its sports ecosystem, it is set to attract global partnerships, strengthen local industries, and redefine the future of sportainment.
News Source: Emirates News Agency
