Amazon.ae Launches 2025 Eid eGift Cards with Emirati Artist Abdulla Lutfi

Ummulkiram Pardawala -

Amazon.ae has launched its fifth annual Eid eGift Card collection, featuring exclusive designs by renowned Emirati artist Abdulla Lutfi. Available now at www.amazon.ae/giftcards, these digital gift cards offer a modern take on the traditional practice of "Eideyyah," allowing customers to send personalized Eid greetings conveniently from their homes.

Celebrating Eid Through Art

This year’s collection introduces two brand-new designs, showcasing Abdulla Lutfi’s signature black-and-white illustrations, capturing the essence of Eid celebrations and family togetherness. As a savant artist on the autism spectrum, Lutfi brings a unique perspective, blending traditional Emirati culture with contemporary artistic expression.

"I wanted to capture the special moments of Eid—family gatherings, celebrations, and the joy of giving,"

said Abdulla Lutfi.

"It’s incredible to think that my artwork helps connect people during such a meaningful time. I hope it makes gifting even more heartwarming."

Easy, Meaningful Gifting

Customers can purchase and personalize the limited-edition Amazon.ae Eid eGift Cards in denominations of up to AED 6,000 through Amazon.ae or the Amazon app. They can also schedule delivery and include a custom "Eid Mubarak" message, making it easier than ever to share the festive spirit.

Emirati entrepreneur Anas Bukhash, who attended a special art workshop led by Lutfi during the launch, shared his excitement:

"It’s great to support Amazon’s meaningful Eid initiatives. I truly enjoyed learning from Abdulla during his workshop and witnessing his creativity firsthand."

A Commitment to Local Talent

Stefano Martinelli, Vice President of Amazon MENA, highlighted the company’s ongoing commitment to showcasing regional creativity:

"For the fifth consecutive year, we’re proud to bring a locally inspired Eid eGift Card collection to our customers. Abdulla’s storytelling through art beautifully captures the joy of Eid, and we are honored to collaborate with him again."

How to Use Amazon.ae Eid eGift Cards

  • Redeemable on millions of products across 30+ categories, including beauty, fashion, home, kitchen, and electronics.
  • Valid for up to 10 years.
  • Instant balance redemption into the recipient’s Amazon.ae account.
  • Perfect for shopping the Eid Sale (March 18-29), with Prime members getting early access on March 18.

To purchase the 2025 Amazon.ae Eid eGift Cards, visit www.amazon.ae/giftcards or shop through the Amazon app. Learn more about Abdulla Lutfi at abdullalutfi.com or on Instagram @abdullalutfi.

Source: IMPACT PORTER NOVELLI