Amazon Prime Day 2024: 6 Full Days of Epic Deals and Savings from July 16!

Amazon’s annual Prime Day event is coming back this summer on Amazon.ae, exclusively for Prime members. For the first time ever in the UAE, Prime Day will last for six full days, starting on July 16 and running until July 21. Prime Day will feature thousands of deals on over 30 product categories, including electronics, gaming, fashion, beauty, Amazon Fresh grocery, kitchen, home, health, sports, and Amazon Devices.

Last year, Amazon customers worldwide saved nearly $24 billion from deals and coupons, with Prime members enjoying the majority of those savings, including over $2.5 billion during Prime Day 2023. Research shows that 79% of UAE shoppers look for sales, deals, and discounts when making online purchases, making this year's Prime Day a great opportunity to meet consumer demand for six days of savings.

What to expect during Prime Day

Prime members on Amazon.ae will have access to a wide range of deals during Prime Day. These deals will be offered by top local and international brands such as Nivea, Samsung, Skechers, Guess, Joseph & Joseph, Cetaphil, Nespresso, Black+Decker, Microsoft, Lenovo, Lego, OnePlus, Anker, and Roborock. Additionally, Prime members can shop Prime Day deals from Amazon US, UK, and Germany through the Amazon.ae Global Store with Free International Shipping, regardless of the purchase amount. New deals, covering categories like fashion, electronics, toys, and home items, will become available throughout the six-day sale event. Prime members can also benefit from extra instant discounts from select banks, enabling them to save even more!

Stefano Martinelli, Vice President of Amazon UAE and Saudi Arabia, said

Prime Day is all about providing exceptional value and celebrating Prime members. This is the first year in the UAE that we extend Prime Day for six full days, catering to customer demand, and we look forward to celebrating this with members across the country as we show up for them with incredible deals. Prime Day will always be the most compelling time to join Prime to enjoy savings, convenience, and entertainment all rolled into one single membership, it’s about getting the most value out of Amazon. We hope everyone enjoys the many saving opportunities available during the sale event, while exploring the year-round value delivered through the range of exclusive Prime membership benefits, for only AED 16/month.

Preparing for Prime Day

If you're still not a Prime member, there's no need to worry; it’s not too late to join Prime and start saving! Customers can join Prime at amazon.ae/prime to participate in this member-exclusive event with fast, free delivery and get the most out of Amazon in just a few steps. For a membership fee of only AED 16/month, or an annual fee of AED 140, Prime members can gain access to deals going live during Prime Day, as well as enjoy all the benefits and extra savings included in a Prime membership year-round such as unlimited free and fast local and international delivery options, access to Prime Video, Amazon Fresh grocery and everyday essentials, and Prime Gaming.

Prime members across the UAE can make their Prime Day shopping experience even easier by downloading the Amazon App to browse, shop, and ensure they never miss a deal or by shopping directly on the website on https://www.amazon.ae/primeday

Prime members' other benefits

Prime offers a variety of shopping and entertainment benefits for just AED 16 per month, which is less than what almost a third (32%) of UAE customers would be willing to pay for an all-inclusive membership.

Free Same-Day and One-Day Delivery – Prime members can enjoy Free Same-Day delivery on eligible orders placed before 12:30 pm, while Free One-Day delivery is also available on eligible products, with no minimum purchase.
Free International Delivery from Amazon US, UK, and Germany – Save on shipping with free international delivery on Prime-eligible products shipped from Amazon US, UK, and Germany via the Amazon.ae Global Store, with no minimum purchase!
Exclusive Shopping Deals – Enjoy exclusive deals, Prime Day and White Friday Sale access, early access to seasonal sales, and discounts on local and international brands throughout the year.
Amazon Fresh - enjoy access to hundreds of grocery products from Amazon Fresh, which offers a wide selection of fresh groceries and everyday essentials, at great prices, with free and fast two-hour scheduled delivery options available at select locations.
Free Deliveroo Plus – Enjoy access to the Deliveroo Plus Silver membership for 12 months and get free delivery on food orders, with a minimum purchase of AED 80.
Prime Video – Enjoy access to Prime Video, where members can stream or download thousands of award-winning movies and TV series including My Lady Jane, Space Cadet, and Federer: Twelve Days Final. Stay tuned this July for the launch of new Arabic titles on Prime Video including Al Nissyan starring cinematic megastar Cyrine Abdelnour, Tarteeb Khass starring Maxim Khalil, and more!
Prime Gaming – Enjoy access to free in-game content for popular games and a growing library of free games from Prime Gaming.
Discounts on Amazon Home Services – Enjoy 10% off on over 95 on-demand professional services on Amazon Home Services with no discount cap, on unlimited orders, applied directly at checkout.

Prime Day Deliveries

The speed of delivery remains a crucial factor for customers making online purchases, with over a third of UAE customers considering it essential. Prime provides fast, free delivery for hundreds of thousands of items, and allows customers to choose delivery to their home, workplace, or Amazon lockers.

Since its launch in the UAE, Amazon has been investing in strengthening its presence and introducing new services to improve the order fulfillment experience for Prime members and all customers in the UAE. Fast, free delivery of Prime Day orders is made possible by Amazon’s operations network in the UAE, which utilizes innovative technology, optimized transportation services, dedicated employees, and partners to enable Same-Day and One-Day deliveries.