The Ministry of Economy and Tourism has announced a collaboration with Amazon UAE as part of its Essential Goods Prices Platform, launched in April this year.
The Memorandum of Understanding (MoU) was signed at the Ministry’s headquarters in Dubai.
Abdulla Ahmed Al Saleh, Under-Secretary of the Ministry, signed on behalf of the Ministry, while Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa and Türkiye, signed for Amazon. Minister of Economy and Tourism Abdulla bin Touq Al Marri attended the ceremony.
Amazon.ae is now integrated into the platform, with product price records live for customers. It is the first e-commerce retailer to be added, extending price comparisons beyond physical retail outlets to online shopping. The Ministry said pricing data will be updated regularly under approved technical standards, with governance and cybersecurity requirements met.
Bin Touq said the move strengthens digital connectivity between government and e-commerce retailers and supports consumer protection and transparency. He said the Ministry will keep expanding partnerships with local and international e-commerce companies, in line with the “We the UAE 2031” vision. Mouchawar said Amazon.ae offers millions of products, including a growing range of everyday essentials, and that the company is proud to be the platform’s first online retailer.
The platform covers 33 product categories, made up of 17 essential consumer goods and 16 other key commodities. Prices are tracked in real time across 12 major physical retail outlets and Amazon.ae, with minimum and maximum prices published for each outlet. Users can also build a customised grocery basket and be directed to the most cost-effective option.
News Source: WAM
