Amsaan, a pioneer in accessible IT solutions developed by GPDIT, and the iconic MotionGate Theme Park are announcing a groundbreaking partnership that is set to change the experience of Deaf visitors.
The collaboration introduces on-demand Emirati sign language videos accessible via QR codes strategically placed throughout the theme park. These videos provide vital information such as ride descriptions, safety guidelines, and park instructions in Emirati Sign Language, empowering Deaf visitors to access essential information.
Deaf visitors can now easily navigate MotionGate Dubai with confidence and independence thanks to the availability of crucial information in their preferred language. This initiative aims to break down communication barriers and ensure a more inclusive theme park experience for all visitors.
Local Emirati Deaf employees played a crucial role in translating the text into ESL, ensuring cultural sensitivity and accuracy in conveying information. Their involvement highlights the commitment to fostering inclusivity and community engagement within the project.
Vitalii Mykhalchuk, the CEO of Amsaan, stated:
By combining technological innovation with a commitment to the Deaf community, Amsaan and MOTIONGATE™ Dubai are leading the way in transforming entertainment spaces into truly accessible experiences for everyone, setting a precedent for other industry players.
Al Anood Al Hashemi, the Vice President of Dubai Holding Entertainment, also added:
The collaboration between MOTIONGATE™ Dubai part of Dubai Holding Entertainment, one of the largest diversified entertainment groups in the region, and Amsaan with this initiative, marks a significant leap towards inclusivity.
