Apple has struck a multi-year partnership with Google to integrate Gemini artificial intelligence models into the next generation of Siri, signaling a major shift in the company’s AI strategy and a decisive move to accelerate its capabilities across the Apple ecosystem.
The agreement will see Google’s Gemini models underpin Siri’s most significant redesign to date, expected to launch later this year. The upgrade aims to deliver more natural, context-aware, and human-like interactions, strengthening Apple Intelligence features across iPhones, iPads, and other devices.
For Apple, the partnership reflects a pragmatic departure from its long-standing preference for developing core technologies entirely in-house. By leveraging Google’s advanced AI models and cloud infrastructure, the Cupertino-based company is prioritising speed, scale, and competitiveness in a rapidly evolving market.
The collaboration also marks a strategic win for Google and its parent company Alphabet. Embedding Gemini into Siri places Google’s AI at the centre of one of the world’s most widely used digital assistants, extending its reach to hundreds of millions of premium device users globally.
Industry observers view the deal as a tactical realignment amid intensifying competition in artificial intelligence, particularly as rivals such as OpenAI continue to gain momentum. For Apple, the move addresses mounting pressure to keep pace with peers while redefining Siri’s role in an AI-first era.
As generative AI becomes increasingly central to consumer technology, the Apple-Google alliance underscores how even long-time competitors are reshaping relationships to stay relevant in the global AI race.
News Source: Emirates News Agency
