AW Rostamani Group (AWR), one of the nation’s leading companies and the official distributor of ZEEKR, a global pure electric premium vehicle brand under Geely Holding Group, has opened the first dedicated ZEEKR showroom in the UAE. The state-of-the-art facility in Dubai underscores the brand’s commitment to delivering an unparalleled, seamless experience for its customers.
Situated on Sheikh Zayed Road, ZEEKR Space is designed to offer digital-first experiences, allowing EV (Electric Vehicle) enthusiasts to immerse themselves in the premium EVs offered by the global brand. Visitors have the opportunity to discover the brand’s high-performance capabilities, innovative technology, and distinctive design through its two models: the ZEEKR 001 and the ZEEKR X.
At the event, a symbolic ribbon-cutting ceremony was led by Mr. Mars Chen, the ZEEKR Vice President of Intelligent Technology; Mr. Michel Ayat, the Chief Executive Officer of Automotive at AW Rostamani Group and Chairman of the ZEEKR PAB; and Mr. Roberto Colucci, the Director of ZEEKR AWR. They were accompanied by distinguished guests, senior management from AWR and ZEEKR, and members of the media.
During the event, Mr. Ilya Stroyev, the Director at Yeti Car Rental, was presented with the keys to a ZEEKR 001, marking an important milestone in the brand's fleet partnerships in the UAE.
Mr. Michel Ayat, the CEO of Automotive at AW Rostamani Group and Chairman of the ZEEKR PAB, stated at the event:
Through our valued partnership with ZEEKR, we are proud to introduce the first ZEEKR showroom in the UAE. This milestone is a testament to our shared vision of bringing customer-centric solutions to the forefront of the automotive industry and reflects our commitment to pioneering sustainable mobility in the country. The new showroom, ZEEKR Space, is not just a physical space; it embodies our dedication to delivering a premium, personalized automotive experience grounded in AW Rostamani Group’s tradition of excellence that extends beyond 50 years.
Mr. Mars Chen, the Vice President of ZEEKR Intelligent Technology, added:
We are thrilled to inaugurate our first showroom and service center in the UAE, a key market in our global expansion strategy. ZEEKR Space and ZEEKR Care represent our commitment to innovation, sustainability, and excellence in the electric vehicle sector. Partnering with AW Rostamani Group, we bring the ZEEKR 001 and ZEEKR X to discerning customers in this region, confident that our advanced technology and unique design will resonate with them. Together with AW Rostamani Group, we look forward to driving the future of mobility in the UAE, fostering strong relationships with our customers and partners.
The showroom's main attraction is the brand's flagship model, the ZEEKR 001. This premium electric shooting brake boasts an impressive WLTP range of up to 620 kilometers on a single charge, advanced autonomous driving capabilities, and a sleek, aerodynamic design.
Additionally, visitors can explore the ZEEKR X, a compact electric SUV with a WLTP range of up to 440 kilometers, versatile interior space, and state-of-the-art safety features, making it ideal for urban driving and family adventures.
AWR is also planning on enhancing the customer experience with the introduction of ZEEKR Care, a dedicated service center located in Deira. ZEEKR Care offers not only spare parts but also access to a team of skilled EV technicians who ensure top-tier service for every ZEEKR vehicle. This comprehensive approach redefines customer support, extending the showroom's excellence into an ongoing journey of reliability, reassurance, and peace of mind, highlighting AWR's commitment to a lasting customer relationship.
Visit ZEEKR Space to explore the ZEEKR 001 and ZEEKR X models firsthand and book a test drive. To ensure seamless after-sales support, customers can schedule their service appointment at ZEEKR Care.
For more information, visit zeekr.ae or call 800ZEEKR.
