Beauty Beginnings Debuts at Beautyworld Middle East, Bringing 18 New Brands to MENA

Beauty Beginnings offers a platform for niche brands to introduce their products to consumers and retailers. With its rich history and rapidly evolving society, the Middle Eastern beauty market is one of the most important beauty and wellness sectors in the world and Beautyworld Middle East is an important gateway for brands looking to make an impact in this fast-growing market. A dynamic new addition to the show, Beauty Beginnings is a door into new opportunities, delivering the visibility and engagement needed to launch here and offering unrivalled opportunities to meet key players in the region.

The brainchild of Beautyworld Middle East and Valérie Kaminov, industry expert and founder of International Luxury Brand Consultancy (ILBC), Beauty Beginnings provides the ultimate launchpad for cosmetics, skincare, fragrance and body care brands to explore new markets, whilst offering top retailers, distributors and buyers a carefully curated opportunity to expand their portfolio of brands.

Valerie Kaminov, founder of ILBC, said:

At Beauty Beginnings, we have offered a distinctive platform for talent from around the world to join an already incredible line-up at Beautyworld Middle East 2024. By giving buyers and distributors priority access to some of the most exciting names to enter the industry in recent years, Beauty Beginnings is an unmissable destination where you can discover something different, something ground-breaking and something you’ve not seen before.

Ravi Ramchandani, Show Manager at Messe Frankfurt Middle East said:

We are very proud to launch Beauty Beginnings at this year’s Beautyworld Middle East 2024 event in conjunction with ILBC. Beautyworld Middle East has always been about celebrating established, emerging and new brands and products, and we believe Beauty Beginnings offers the perfect opportunity for the brands taking part to showcase their products to the region for the very first time.

Brands include:

Fragrances

Jillian Switzerland who is leading the way in sustainability and fragrance; Sisology, a South Korean brand perfume brand with a stylish link to photography; and Black Ants, a modern and innovative fragrance brand which is seamlessly intertwined with nature.

Make up

Le Rouge Francais, nominated in two categories at the Beautyworld Middle East Awards, this is a brand pioneering plant-based makeupology and the first biosourced lipstick case.

Skincare & Beauty Tech

Transformulas, a multi award-winning skincare range from the UK; Tecnoskin, a vegan friendly and cruelty free brand for every generation which offers sun protection and hydration; and No Face Skincare (ACTIVITA), an innovative science based range of advanced beauty products.

Personal Care

The Handmade Soap Co which was co-founded in Ireland in 2010 and is one of the most accredited natural beauty brands in the world and a leader in clean and green beauty.

For the full line-up of brands, visit the link here.