Brand Dubai, the creative arm of the Government of Dubai Media Office, has launched a new #DubaiDestinations guide titled ‘Dubai’s Summer Essentials’.
This guide, part of the latest phase of the #DubaiDestinations campaign, showcases a variety of homegrown businesses offering a wide range of options to enhance summer experiences in Dubai. From culinary delights for gatherings to beach essentials and stylish summer fashion, the guide provides everything needed for an unforgettable summer.
Khawla Al Hashimi, Senior Officer of Creative Projects at Brand Dubai, expressed enthusiasm about the new guide, stating,
The ‘Dubai’s Summer Essentials’ guide, our third interactive summer guide, enables residents and visitors to discover a variety of exciting outlets drawn from Brand Dubai’s ‘Proudly from Dubai’ network, an initiative which seeks to raise the visibility of promising homegrown businesses. The guide showcases a carefully curated selection of businesses offering a delectable array of foods and beverages specifically packaged in gathering boxes. From specialty coffee, mouthwatering sandwiches, and sweet treats, these boxes are designed to elevate everyone’s summer gatherings. Additionally, the guide spotlights businesses offering stylish clothing options for your summer wardrobe.
The latest #DubaiDestinations summer campaign aims to highlight the attractions and experiences that make Dubai a top choice among global destinations this season. This collaborative campaign brings together compelling content from diverse stakeholders and creatives, telling the story of Dubai’s rise as one of the world’s premier summer destinations. The campaign encourages residents and visitors to explore Dubai’s diverse leisure, dining, adventure, and family-friendly activities during the summer months.
The #DubaiDestinations campaign is being extensively promoted across digital, broadcast, print, and outdoor media to ensure it reaches a wide audience both locally and internationally. Brand Dubai is rolling out the campaign in collaboration with various stakeholders and the creative media community, ensuring a comprehensive and engaging portrayal of Dubai’s summer offerings.
With the launch of the ‘Dubai’s Summer Essentials’ guide, Brand Dubai continues to support and promote local businesses, enhancing the city’s appeal and providing residents and visitors with a rich array of summer activities and experiences.
News Source: Dubai Media Office
