Breast Cancer Awareness Month, also known as "Pink October," is an international campaign held annually every October to increase awareness of breast cancer, encourage early detection, and support those affected by the disease. The campaign traces its origins back to 1985, when it was initially a week-long event organized by the American Cancer Society and Imperial Chemical Industries (now part of AstraZeneca) to promote mammography as a key tool in early detection. Over the years, it expanded into a month-long awareness campaign.
The pink ribbon, now globally recognized as a symbol of breast cancer awareness, became part of the movement in 1991, thanks to efforts by the Susan G. Komen Foundation. The ribbon's association with the color pink, which is often linked to femininity and care, has helped unite people around the world in a show of support for breast cancer survivors and ongoing research.
"Pink October" serves as a reminder of the progress made in breast cancer research, but also highlights the work still needed to improve survival rates and care. It’s not just a month of awareness—it’s about fostering hope and continuing the fight against this disease through education, fundraising, and solidarity.
In this article, we will explore the various events and activities taking place in Dubai during Breast Cancer Awareness Month, highlighting ways to participate, raise awareness, and support the cause in the local community.
Free Screenings by Pink Caravan
The Pink Caravan campaign, organized by the Friends of Cancer Patients (FOCP), is a vital initiative aimed at raising awareness about breast cancer and promoting early detection through free screenings. Throughout October, the campaign deploys over 100 mobile clinics across the UAE, including Dubai, to provide free breast cancer screenings and clinical examinations.
The initiative emphasizes the importance of early detection, which can significantly improve treatment outcomes. Alongside medical services, the Pink Caravan also offers educational workshops to help individuals understand the signs of breast cancer and the importance of regular check-ups.
Event Details:
- Campaign Duration: Throughout October 2024
- Locations:
- Dubai Science Park
- Al Mamzar Beach Park
- Various other locations across Dubai
- Timings: Varies by location; generally from morning until late afternoon (specific timings can be confirmed via local announcements).
- Services:
- Free breast cancer screenings for women aged 40 and above
- Clinical examinations for women aged 20 and above
- Awareness workshops on self-examination and early detection
- Email for Inquiries: jamila@pinkcaravan.ae or hana@pinkcaravan.ae
Free screening locations across Dubai
| Date | Location | Time |
|---|---|---|
| October 7 | Festival Plaza, Dubai | 11am-5pm |
| October 7 | Kite Beach, Dubai | 4pm-10pm |
| October 8 | Mirdif City Centre, Dubai | 4pm-10pm |
| October 15 | Brands For Less Shopping Centre, Motor City, Dubai | 10am-4pm |
| October 19 | Shangri La Hotel, Dubai | 4pm-6pm |
| October 27-28 | Global Village, Dubai | 5pm-10pm |
| October 28 | Al Habtoor Polo Club, Dubai | 2pm-6pm |
| October 29 | Kite Beach, Dubai | 4pm-10pm |
| October 30 | City Walk, Dubai | 4pm-10pm |
IGNITE Pink Paddle
The IGNITE Pink Paddle event, part of the Pink is Punk campaign, is a stand-up paddleboarding session held at RIVA Beach Club. It is one of several fundraising activities organized by IGNITE during Breast Cancer Awareness Month. The event is designed to raise funds for breast cancer research, with 100% of the proceeds going to the Al Jalila Foundation, which supports research and patient care.
Participants, ranging from beginners to experienced paddlers, can choose between different distances (1km to 4km) and have the option to bring their own paddleboards or rent one on-site. The event encourages community involvement and aims to raise awareness for breast cancer in a fun and active way. Everyone who participates will receive an IGNITE Pink is Punk vest and a goody bag, and spot prizes will be awarded.
Registration starts from AED157.50 per person
Event Details:
- Date: 12th October 2024
- Location: RIVA Beach Club, Palm Jumeirah, Dubai
- Time: 6:00am
- Services:
- Paddleboard rental,
- IGNITE Pink is Punk vest
- Goody bag and spot prizes
- Contact for any inquiries: +971 52 249 5311
IGNITE Pink Moonlit Yoga
Reconnect with your body and mind under the stars at the IGNITE Pink Moonlit Yoga, a peaceful and restorative session held in support of breast cancer awareness. The event takes place at the scenic Anantara The Palm Dubai Resort, offering a serene, candlelit yoga session on the beach.
This session is led by Vanessa Kim Roux, a well-known yoga instructor, and it is designed to be accessible to all fitness levels. Participants will enjoy a gentle yoga flow incorporating breathing and meditation techniques, set against the backdrop of the ocean and Dubai’s skyline.
The proceeds from the event will go entirely to the Al Jalila Foundation through its Brest Friends program, which supports breast cancer research and treatment. This event allows participants to engage in a mindful, relaxing experience while contributing to a meaningful cause.
Registration starts from AED105 per person (includes yoga mat and towel)
Event Details:
- Date: 14th October 2024
- Location: Anantara The Palm Dubai Resort, East Crescent, Palm Jumeirah
- Time: 7:00pm - 8:15pm
- Services:
- Candlelit yoga session
- Refreshments
Serenity & Strength: A Wellness Journey
Organized as part of the Pink October campaign, Serenity & Strength: A Wellness Journey invites participants to engage in a day of healing and reflection. This event will feature sound healing sessions and health discussions led by experts, focusing on the importance of breast cancer awareness and overall well-being. It is designed to create a space where the community can connect, learn, and support one another through holistic wellness practices.
Bringing together survivors, healthcare professionals, and wellness advocates, this event emphasizes both emotional and physical healing, making it an essential gathering during Breast Cancer Awareness Month.
Register for free.
Event Details:
- Date: 17th October 2024
- Location: Women's Pavilion, Expo City Dubai
- Time: 9am to 12pm
- Services:
- Sound healing
- Wellness discussions
- Breast cancer awareness sessions
Sculpt and Burn Class
Take a break from the routine and join a fitness experience that not only sculpts your body but also supports a powerful cause. Reform Athletica is hosting a Sculpt and Burn Class on October 21, 2024, as part of the Pink October campaign, with all proceeds benefiting the Al Jalila Foundation for breast cancer research.
Participants can look forward to an invigorating session that combines elements of barre, Pilates, and yoga for a comprehensive full-body workout. Following the class, Hala Barghout, dietitian and founder of Colour My Plate, will share her expertise on healthy living through an insightful wellness talk. To replenish energy after the workout, attendees will be treated to nutritious snacks thoughtfully curated by Hala herself.
Registration starts from AED 165 per person
Event Details:
- Date: 21st October 2024
- Location: Reform Athletica, ICD Brookfield, DIFC, Dubai
- Timings:
- 1:45 pm - 3:00 pm
- 3:15 pm - 4:30 pm
- Services:
- Wellness talk by Hala Barghout
- Healthy bites and goody bags for all participants
- Additional Donations: Proceeds from the RA Fresh juice bar will also support the Al Jalila Foundation
As Breast Cancer Awareness Month reminds us, early detection and proactive screenings can make all the difference in saving lives. By taking the time to get checked or encouraging a loved one to do so, you're actively reducing the risks that breast cancer poses. Beyond the medical aspect, we have the power to make an impact through the many events and activities that raise funds for research and treatment. Whether it’s attending a yoga session, joining a wellness journey, or simply taking part in a community screening, each effort brings us closer to a future where breast cancer is detected early, treated effectively, and ultimately eradicated.
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