Taking the second position is India's Taj Mahal, followed by Niagara Falls.
Dubai's Burj Khalifa has added yet another world record to its list of accomplishments. The latest achievement comes from a recent study that identifies it as the world's most frequented landmark, determined by its annual visitor count.
Impressively, the iconic tallest tower in the world draws in a remarkable 17 million visitors each year, as indicated by research carried out by the analytics platform Switch On Business. The study involved analyzing search volumes and average visitor statistics for more than 150 renowned landmarks worldwide, aiming to unveil the landmarks that capture the greatest global interest.
The impressive tower, soaring to a remarkable height of 828 meters – three times the stature of the renowned Eiffel Tower in Paris – garners almost 22 million Google searches and approximately 17 million annual visitors. This noteworthy influx of visitors equates to an estimated ticket revenue of approximately $621 million, as outlined by the study findings.
Securing the second spot is India's Taj Mahal, drawing similar interest with about 22 million annual searches and hosting around 7.5 million visitors. Following closely is Niagara Falls, in third position, with an annual visitor count of around 13 million and generating over 1.2 million searches.
Travel experts emphasize that for travelers exploring Dubai, a visit to the Burj Khalifa is a must.
Also Read: All-in-one guide to Burj Khalifa, the tallest manmade marvel
Mir Wasim Raja, the Manager for MICE and Holidays at Galadari Brothers International Travel Services, noted that nearly every tourism-oriented city boasts a landmark that draws people specifically for the experience. In Dubai, the iconic Burj Khalifa takes the spotlight.
Raja further highlighted the range of experiences awaiting visitors at the Burj Khalifa, such as the exhilarating ascent to nearly 800 meters in under 60 seconds, the panoramic views of the city below, and other captivating attractions.
For those planning to experience this record-setting marvel, it's essential to consider the optimal times to enjoy the cityscape from its pinnacle.
Ranju Abraham, the Sales Manager at Tours on Board, described the Burj Khalifa's allure, attributing it to its towering stature, architectural grandeur, and breathtaking vistas. He advised that during the summer months, the peak visiting hours are between 4 pm and 7 pm, while in winter, they range from 3 pm to 6 pm. These peak hours are favored by visitors due to the opportunity to witness the cityscape during the day, sunset, and evening.
According to information available on the Burj Khalifa's official website, the cost of a sky view observatory ticket starts from Dh80 and can go up to over Dh750 per person.
The study also unveiled a global surge in tourism, with the number of tourists reaching 917 million in 2022, marking a significant rebound in travel activities following the pandemic.
News Source: Khaleej Times
