Canon will host a series of interactive events and programmes which will align with Expo 2020 Dubai's pillars of opportunity, mobility and sustainability with corporate priority platforms of the ‘future of the planet’, the ‘future of people in it’ and the ‘future of what is possible’.
The future of the planet:
Canon will launch the ‘moments that matter’ photography competition in collaboration with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA) that will run throughout Expo 2020 Dubai. Participants will be challenged to creatively capture imagery that best reflects the ideals of sustainability across any of four categories critical to global sustainability issues: economic, human, environmental and social.
The future of people in it:
Canon will host educational initiatives for photography enthusiasts including Canon juniors academy and Canon academy, organise weekly photo walking tours at the site, provide dedicated services for professional and semi-professional photographers and videographers and engage children visiting the event to explore their imaginations and artistic talents through Canon creative park.
The future of what is possible:
Canon worked with Expo 2020 Dubai to bring its ‘frontiers of innovation’ to the exhibition. This broadcast series brings together a wide range of experts to discuss common business challenges and opportunities related to key topics that will be front and center throughout the exhibition with the goal of driving innovation and generating solutions to support businesses in various sectors across the Middle East and Africa.
Venkatasubramanian Hariharan, managing director, Canon Middle East and Turkey said:
“The Canon Expo 2020 Dubai sponsorship is rooted in shared principles and values. It starts with using advanced technology to enhance the visitor experience and extends to exploring opportunities to drive innovation in such areas as sustainability, smart cities and space exploration that are important platforms for Canon and a major focus of Expo 2020 Dubai.”
News Source: Gulf Business
