Creators HQ and Amazon Ads have opened applications for the Amazon Creators Foundry, a new initiative designed to help UAE-based content creators launch, grow and sell their own products through Amazon.ae and international Amazon stores.
First announced during the 1 Billion Followers Summit in January 2026, the programme aims to turn creators’ online influence into sustainable businesses while supporting the UAE’s growing creator economy and digital commerce sector.
Applications are open from 26 August to 9 September 2026. Following an evaluation process, 20 creators who demonstrate the potential to launch and scale their products will be selected. Applicants must be based in the UAE, have an existing retail presence, maintain an audience of at least 100,000 followers and hold, or be willing to obtain, a valid Dubai e-commerce trade licence.
Selected participants will receive six months of end-to-end support covering business licensing, Amazon.ae seller account setup, product listings, Fulfillment by Amazon (FBA), advertising and storefront development. Each creator will also receive dedicated account management, customised storefront designs, SEO-optimised listings and priority onboarding.
The programme includes significant advertising support, with eligible creators receiving access to up to $100,000 in Amazon DSP media budget and a $2,000 Amazon Sponsored Ads incentive match per creator. Workshops and mentorship sessions with Amazon leadership will cover digital marketing, online retail, brand development and strategies for major shopping periods.
Participants may also access Amazon’s international selling programme, giving them opportunities to reach customers across North America, Europe, the Middle East and North Africa, and Asia-Pacific.
Creators HQ said the initiative supports its wider goal of transforming the creator economy into a driver of entrepreneurship and sustainable investment. The programme also aims to strengthen the UAE’s position as a global centre for digital entrepreneurship by helping creators turn their audiences and ideas into scalable commercial brands.
News Source: Emirates News Agency
