Creators HQ has launched Amazon Creators Foundry, a new initiative developed in collaboration with Amazon Ads to help UAE-based content creators launch and scale their own products on Amazon.ae.
The announcement was made at the fourth edition of the 1 Billion Followers Summit, the world’s largest gathering focused on the content creation economy. Organised by the UAE Government Media Office under the theme “Content for Good,” the summit concludes today and brings together more than 15,000 creators and influencers, along with over 500 speakers representing a combined global audience of 3.5 billion followers.
Amazon Creators Foundry is designed to support the growing shift from content monetisation to entrepreneurship. The initiative aims to fuel innovation, unlock new revenue streams for creators, and deliver distinctive, creator-led products to customers across the UAE and beyond.
Eligible creators within the Creators HQ network will receive end-to-end support, drawing on Amazon’s infrastructure, seller tools, and global retail expertise. Participants selling on Amazon.ae will also have the opportunity to expand internationally through Amazon’s global selling programme, connecting them with hundreds of millions of customers worldwide.
The programme offers education and mentorship across product ideation, online retail fundamentals, digital marketing, customer acquisition, and brand building. Creators will also be able to build dedicated storefronts on Amazon.ae and use Amazon Ads credits to boost visibility and reach.
Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said the initiative reflects the UAE’s commitment to turning creative talent into sustainable digital businesses.
Amazon Ads Managing Director Rayan Karaky added that the programme bridges creator insight with commercial execution, enabling creative ideas to become viable, scalable products.
The launch further strengthens the UAE’s position as a global hub for the creator economy, where influence increasingly translates into innovation and enterprise.
News Source: Emirates News Agency
