Artificial intelligence adoption among financial firms in the Dubai International Financial Centre (DIFC) has surged, with over half of firms now actively using the technology, according to the Dubai Financial Services Authority’s (DFSA) AI Survey 2025.
The study found that 52% of firms are deploying AI solutions, up from 33% last year, marking a 166% rise in the use of Generative AI.
The survey, conducted in June 2025, gathered responses from 661 authorised firms across banking, capital markets, wealth management, and fintech, representing an 88% participation rate. The results highlight a strong shift toward digital transformation, as most firms reported using AI in at least one area of operations and plan further integration in the coming year.
The DFSA noted that while innovation is advancing rapidly, it must be matched by sound governance, ethical data practices, and effective risk management.
“Our priority at the DFSA is to balance innovation with integrity,”
said Justin Baldacchino, Managing Director of Supervision.
“When firms harness AI’s potential, they must do so within frameworks that protect customers, manage risk, and uphold market confidence.”
Many firms are adopting a measured approach, focusing on internal operations rather than customer-facing AI tools as they build expertise and governance capabilities. The DFSA reaffirmed its commitment to maintaining a risk-based approach to regulation, ensuring oversight evolves alongside technological progress.
In the coming months, the regulator plans to continue its collaboration with financial institutions and global counterparts to foster responsible innovation while maintaining financial stability and investor protection.
News Source: Emirates News Agency
