Digital Dubai has unveiled “Latifa,” the first Emirati virtual character, following an interactive public vote that drew nearly 14,000 participants. Latifa secured 43% of the votes, ahead of Mira with 37% and Dubai with 20%.
The initiative reflects strong community engagement and marks the debut of the first AI-generated Emirati virtual family. In a video shared on social media, Latifa introduced her father Mohammed, mother Salama, and brother Rashid.
Designed to embody Emirati values, the virtual family aims to serve as digital ambassadors, helping the public connect with Dubai’s digital transformation in a simple and relatable way. They will share storytelling content that promotes technology, safe digital practices, and awareness of government services.
Digital Dubai confirmed that the project is part of the “Year of Community” initiatives launched to strengthen participation and constructive engagement. In the next phase, the family will receive integrated communication identities, with tailored content created for different age groups and community segments.
Latifa and her family will soon appear regularly across social media, bringing Dubai’s digital initiatives closer to residents and visitors through engaging, educational, and entertaining formats.
News Source: Emirates News Agency
