Dubai to Host Discover Europe Travel Summit on May 4-5

The annual Discover Europe Travel Summit returns to Dubai, offering an immersive experience into the enchanting landscapes and diverse cultures of Austria, Germany and Switzerland.

Taking place on May 4th and 5th at Palazzo Versace Dubai, this two-day event represents a pivotal opportunity for the European nations to showcase their unique attractions, forge strategic partnerships, and strengthen ties with GCC travel professionals. More than 100 partners from the three countries – representing states, cities, hotels, and tourist attractions – will be present, fostering connections and collaboration.

The Discover Europe Travel Summit serves as a vital prelude to Arabian Travel Market, the region's largest travel exhibition, offering a dynamic platform for dialogue, collaboration, and knowledge exchange on key industry trends and emerging technologies. With an impressive agenda comprising more than 4,000 curated meetings and attendance of at least 120 buyers in the culture and luxury travel sectors of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE, the summit is poised to facilitate fruitful discussions and unveil exciting opportunities for growth and collaboration within the tourism sector.

Yamina Sofo from the German National Tourist Office highlights Germany's diverse offerings, emphasizing sustainable practices and collaborative itinerary planning.

Austria Tourism's Michael Tauschmann underscores Austria's rich experiences, introducing Carinthia as a new attraction.

Livio Goetz of Switzerland Tourism praises Switzerland's natural beauty and hospitality, promoting diverse accommodations and the immersive experience of exploring by train with the Swiss Travel Pass. These testimonials collectively showcase Europe's allure to GCC travelers, promising unforgettable journeys filled with cultural, natural, and sustainable delights.

Beyond their individual strengths, Austria, Germany, and Switzerland combine to offer a captivating trifecta for GCC travellers seeking a truly unforgettable European experience. Seamless travel connections weave these destinations together, allowing visitors to embark on a journey that encompasses the dramatic peaks of the Alps, the rich cultural heritage of charming towns, and the cosmopolitan buzz of vibrant cities. This geographical diversity is reflected in the impressive number of overnight stays GCC travellers enjoyed across the three countries, with over 3.6 million overnight stays recorded in 2023.

As the Discover Europe Travel Summit convenes, travel professionals will gain in-depth knowledge of Austria, Germany and Switzerland, by uncovering hidden gems and seasonal highlights, ensuring their clients experience the very best these captivating destinations have to offer year-round.

News Source: Emirates News Agency