The United Arab Emirates has transformed into a global hub of innovation, luxury, and cultural dynamics. At the heart of this transformation are its citizens, who have emerged as compelling figures in the digital landscape. With a staggering following across various social media platforms, Emirati influencers have captivated audiences worldwide, shaping trends, inspiring aspirations, and redefining the boundaries of digital stardom. From fashion and beauty to entrepreneurship and lifestyle, there's a diverse range of content that has resonated with millions and propelled countless individuals to the forefront of the digital age.
But behind the numbers lies a deeper narrative of authenticity, creativity, and influence that has cemented the Emirati influencer community as a force to be reckoned with in the global digital sphere. These influencers have not only built personal brands but have also become cultural ambassadors, bridging the gap between tradition and modernity in a rapidly evolving society.
So, it's time to step into the digital world and meet the most followed Emirati influencers!
Balqees – 15.9M
Balqees Fathi, who is known as simply Balqees, is the most followed Emirati internet personality, sitting at the top with almost 16 million followers. The half-Emirati singer was born into a musical family, with her father being Oud phenomenon Ahmed Fathi.
Since her musical debut in 2013, she has had countless hit songs and gained a dedicated fanbase. Not only that, but she was also honored on the Dubai Stars Walk of Fame in Downtown Dubai back in 2019. Beyond her musical accomplishments, Balqees is also admired for her philanthropic endeavors and commitment to empowering women.
Dr. Mahra Lutfi – 10M
She's a doctor by day and a fashionista by night! Dr. Mahra Lutfi isn't like any other doctor though; she's the first-ever Emirati stem cell therapy doctor! She has made significant contributions to advancing regenerative medicine in the UAE, and is also the first Emirati to be certified by the American Board of Regenerative Medicine. But the list of accomplishments doesn't stop there! Dr. Mahra is also an official UN Ambassador for stem cell research.
When she's not changing the world, Mahra is attending film festivals all over the world and showcasing her impeccable eye for fashion on the red carpet. From Armani to Dior, her style is always on point and she never fails to turn heads. With over 10 million followers on Instagram, Dr. Mahra is no doubt a role model for many around the world, inspiring them to pursue their passions and make a difference in their field.
Abdulaziz Baz – 5.1M
Dubai-born comedian Abdulaziz Baz, known as Bin Baz or just Baz, is one of the biggest social media stars in the UAE. With over 5 million followers on Instagram and 600K subscribers on YouTube, he's known for posting hilarious videos that reflect everyday life in the Emirates. Whether he's having fun with friends or teasing his followers, Baz is always having a blast. His unique sense of humor and relatable content have earned him a loyal fan base across the region. Baz's popularity continues to grow as he expands his comedic empire beyond social media platforms.
Taim AlFalasi – 4.7M
Taim Al Falasi, a prominent social media influencer from the UAE, rose to fame after graduating from Zayed University in 2012. Following her graduation, she embarked on an entrepreneurial journey by launching her own digital magazine, Yolomagazine, and in 2013, she expanded her reach by hosting her own radio show, "Taim Show."
Her social media presence gained traction, leading to widespread popularity on platforms like YouTube, where she established herself as a prominent figure. Taim's success is reflected in her extensive following of nearly 5 million on Instagram and over half a million on YouTube. Building on her success, Taim ventured into the restaurant industry and now owns eight restaurants in the UAE.
Khalid Al Ameri – 3.1M
Khalid Al Ameri is an Emirati social media influencer with a devoted following of over 3 million. Known for his humorous and relatable content, he provides insights into Emirati culture, family values, and personal development. His viral videos have earned him a substantial presence on various platforms including Instagram and TikTok, and he has secured brand deals with big names in the industry like Noon. Beyond entertainment, Al Ameri uses his platform to promote positive messages and social causes, making him not just a popular figure but also a respected influencer.
Anas Bukhash — 2.5M
Anas Bukhash is a dynamic Emirati entrepreneur, interviewer, and influencer. Known for his popular YouTube interview show, #ABtalks, he delves deep into the personal lives of celebrities, athletes, and entrepreneurs. With a knack for uncovering genuine stories, Bukhash has built a strong following. Beyond his media career, he's a successful businessman, having founded Bukhash Brothers, a leading influencer marketing agency. A true visionary, Anas Bukhash is shaping the digital landscape of the Arab world.
Son of the pioneering Hala Kazim, Anas Bukhash unravels his celebrity guests' human side, making them relatable to a powerful audience that is curious and eager to discover the human behind the title.
Money Kicks – 2.5 M
Money Kicks, the son of billionaire Saif Ahmed Belhasa, is the epitome of a lavish lifestyle. Raised in opulence, his Dubai mansion has become a tourist attraction, frequented by many A-list celebrities like Rihanna and Travis Scott. His passion for sneakers is equally extravagant, with a collection of over 500 pairs. From rare Air Jordans to unique Yeezys, Money Kicks' sneaker collection is the envy of many and is so vast that it could probably fund another mansion.
Money Kicks' love for luxury extends beyond sneakers. His car collection is equally impressive, boasting high-end brands like Ferrari, Rolls-Royce, and Lamborghini. In fact, before he could even drive, his garage was full of those luxurious vehicles. Money Kicks' lavish lifestyle has made him a social media sensation, with millions of followers eager to catch a glimpse of his opulent world.
Salama Mohamed — 1.6M
Salama Mohamed has rapidly transformed from a content creation enthusiast to a formidable force in the beauty industry. Her journey began with a passion for connecting with audiences through engaging and humorous social media content. This authenticity quickly garnered a massive following, propelling her into the spotlight as a beloved influencer.
After gaining a following of over a million, Salama founded Peacefull. This skincare brand, crafted with inclusivity and sustainability in mind, offers a range of products designed for diverse skin types and conditions. The brand also uses gluten, fragrance, and cruelty-free ingredients with formulas winning several awards.
DJ Bliss — 1.4M
Marwan Al Awadhi, who's more commonly known as DJ Bliss, is a pioneering figure in the Emirati entertainment industry. Beyond his role as a renowned DJ, he has cultivated a diverse career as a TV presenter, radio personality, and music producer. His influence extends beyond Dubai's vibrant nightlife, with his collaborations with international artists like Wyclef Jean and Shaggy. Not only that, but he's also the first-ever Emirati DJ to go on a world tour!
He has not only established himself as a leading personality in the UAE but has also played a pivotal role in shaping the country's entertainment landscape. His entrepreneurial spirit is reflected in the founding of Bliss Inc. Entertainment, solidifying his position as a dynamic and influential figure. The peak of his global recognition came in 2022 with his starring role in Netflix's "Dubai Bling," propelling him onto the international stage.
Hala Kazim — 1.1M
Hala Kazim is a pioneering figure in the realm of personal development and social impact in the Arab world. Initially making waves in the art world with her successful "My Private Collection," Kazim's journey took a transformative turn when she discovered a profound passion for empowering women.
Kazim's groundbreaking "Journey Through Change" program combined long-distance walking expeditions with intensive coaching, workshops, and lectures, allowing her to create a unique platform for women to undergo significant transformation. This holistic approach focuses on emotional, physical, and intellectual well-being, fostering resilience, self-discovery, and a deeper connection with oneself.
Beyond her entrepreneurial endeavors, Kazim is a vocal advocate for women's rights and social issues. Her transparent and authentic engagement on social media has earned her a massive following of over a million and solidified her position as an influential voice in the region.
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