du, the UAE's leading telecom and digital services provider, has announced the launch of its newly enhanced Business-to-Business (B2B) portfolio.
This marks a significant step in the company's mission to offer comprehensive digital solutions beyond traditional telecom services. The revamped portfolio introduces two new sub-brands, ‘du Tech’ and ‘du Infra,’ alongside its existing ‘du Business,’ aiming to redefine digital possibilities for businesses nationwide.
As the backbone of du’s digital transformation efforts, ‘du Business’ continues to provide superior connectivity solutions via 5G and fibre networks, empowering enterprises to boost productivity and success in an increasingly competitive market. In this transformation journey, ‘du Tech’ emerges as a key player, offering cutting-edge ICT solutions that include cloud services, cybersecurity, AI, IoT, and blockchain. This sub-brand is poised to drive advancements across various sectors, including government, large enterprises, and SMEs.
In parallel, ‘du Infra’ guarantees seamless and secure data flow, ensuring optimised network operations for businesses and government entities. It delivers robust infrastructure solutions that enable organisations to navigate the digital landscape with confidence, security, and efficiency.
Commenting on this strategic overhaul, Fahad Al Hassawi, CEO of du, stated,
“We are not just a connectivity provider anymore; we are a digital services enabler. Our portfolio, which includes du Business, du Tech, and du Infra, is designed to lead the way in a digitally-driven future.”
This transformation highlights du’s commitment to fostering innovation and creating dynamic ecosystems that empower businesses and institutions to shape their digital futures.
News Source: Emirates News Agency
