du, the leading telecom and digital services provider, has announced the launch of its cutting-edge “du Innovation Center” at its headquarters in Dubai Hills.
This initiative marks a significant step towards the commercialization of advanced technological innovations, particularly leveraging next-generation 5G technology across the UAE and beyond.
The du Innovation Center aims to pioneer the exploration and practical application of 5G Advanced and next-generation technology solutions in both consumer and enterprise sectors. This initiative positions the Middle East at the forefront of utilizing these advanced technologies in commercial networks globally.
Fahad Al Hassawi, CEO of du, emphasized the company’s customer-centric approach, stating,
“Our customer-first methodology helps us deliver unparalleled user experiences and build an exemplary framework to discover new business models with the latest state-of-the-art technology. We are determined to harness new technology to create applications that align with varied consumer, home, and business necessities, fostering the UAE's digital progression.”
The Center is dedicated to leveraging 5G Advanced technology alongside artificial intelligence to develop large-scale commercial applications. It will offer multidimensional experiences, including enhancements in Fixed Wireless technology, advanced gaming capabilities, smart networking services, and 5G Mobile Private Networks.
Additionally, the innovation center is set to transform user experiences with improvements in live-streaming, low-latency gaming, and robust remote work solutions. Home users will benefit from upgraded Fixed Wireless Access networks providing gigabit-level speeds, while enterprises will experience improved network connections, supporting smart manufacturing and intelligent logistics.
This launch signifies du’s commitment to spearheading the digital transformation journey in the UAE, ensuring that both consumers and businesses can thrive in an increasingly connected world.
News Source: Emirates News Agency
