Dubai is gearing up for a powerhouse weekend as Dubai Active, Dubai Muscle Show, and Dubai Active Industry return to Expo City from 24 to 26 October for their ninth and largest edition yet.
The three co-located events are set to attract over 40,000 visitors, 2,000 athletes, and 400 global brands in what has become the Middle East’s biggest festival of health, fitness, and wellbeing.
Organised by IEG Middle East in collaboration with the Dubai Sports Council and held in partnership with Dubai Fitness Challenge, this year’s edition will feature some of the world’s top fitness personalities, including Kayla Itsines, Leana Deeb, James Smith, Bradley Simmonds, and Diren Kartal. Visitors can take part in live workouts, motivational sessions, and meet-and-greets across multiple stages and arenas.
The three-day event spans over 35,000 square metres of exhibition space, offering everything from high-energy fitness challenges to restorative yoga sessions. The HYROX 365 Challenge powered by GymNation and the Future Champions Combat Arena with Team Nogueira will highlight endurance and emerging athletic talent.
Running alongside the main exhibition, Dubai Active Industry 2025 will bring together business leaders and innovators to discuss the future of the global wellness economy. The CEO Forum will focus on collaboration and innovation, while 750 buyer meetings and hundreds of exhibitors will make it a key networking platform for the industry.
Meanwhile, Dubai Muscle Show 2025 will showcase the world’s leading bodybuilding champions and the latest fitness and nutrition technologies, offering an action-packed experience for both professionals and enthusiasts.
The three-day fitness festival cements Dubai’s position as a global hub for health, sport, and wellness innovation.
News Source: Emirates News Agency
