Dubai Basketball Names Coca-Cola Arena Official Home Venue in Landmark Partnership

Dubai Basketball, the city’s inaugural professional sports franchise, has inked a landmark partnership with Coca-Cola Arena, designating the iconic venue as its official home.

This collaboration marks a pivotal moment for sports in Dubai, introducing international basketball to the city on a grand scale.

Led by Chairman Abdulla Saeed Al Naboodah, Dubai Basketball aims to debut in the prestigious EuroLeague, beginning its journey in the 16-team ABA League. The team’s fixtures will bring European basketball stars to the Coca-Cola Arena, promising thrilling matchups and world-class entertainment for fans across the region.

President Salem bin Dasmal expressed excitement about the alliance, emphasizing their commitment to elevating Dubai’s basketball scene.

"Securing the Coca-Cola Arena underscores our dedication to delivering top-tier basketball experiences,"

he affirmed. With a capacity of 15,000, the arena aligns perfectly with Dubai Basketball's vision of excellence.

While Dubai competes abroad in the ABA League, the city will host international teams like Partizan and KK Crvena Zvezda during home fixtures, offering local fans a chance to witness top-tier European basketball firsthand.

Scheduled to kick off in September 2024, the season promises a vibrant calendar of events and matches. Further details, including tickets and team merchandise, will be available on www.coca-cola-arena.com in the coming weeks.

Mark Jan Kar, General Manager of Coca-Cola Arena, hailed the partnership as transformative for Dubai’s sports culture.

"This integration will redefine our city’s basketball landscape,"

he stated, underscoring their shared commitment to community engagement and athletic excellence.

With the appointment of Jurica Golemac as head coach, Dubai Basketball is poised to combine seasoned leadership with a dynamic approach, aiming to cultivate a strong fan base and foster a vibrant basketball culture in the region.

As Dubai Basketball prepares for its debut season, anticipation builds for its future in the EuroLeague and its role in shaping the future of basketball in the Middle East.

News Source: Dubai Media Office