Dubai’s community contributions platform Jood announced its support for the Mothers’ Endowment campaign, which aims to honour mothers by establishing an AED1 billion endowment fund that will support the education of millions around the world.
The Jood platform allows institutions or individual donations to the campaign by creating a dedicated portfolio via their website.
The digital platform allows individuals, businesses and institutions in both the private and public sectors, as well as celebrities, communities and cultural, sport and art groups to launch mini campaigns, encouraging friends, colleagues and followers to join in and donate to the Mothers’ Fund campaign.
Organised under the Mohammed bin Rashid Al Maktoum Global Initiatives umbrella, the Mothers’ Endowment campaign aims to honour mothers by allowing donations in their name. Meanwhile, the campaign helps establish the values of honouring parents, kindness, compassion and solidarity, highlight the role of the mother in nurturing families and children, and solidify the UAE’s humanitarian role.
A better life
Hessa Buhumaid, Director-General of the Community Development Authority, praised the Mothers’ Endowment campaign initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, aimed at honoring mothers and supporting underprivileged individuals worldwide through a sustainable AED1 billion endowment fund.
The Dubai Community Development Authority is actively promoting this campaign through its Jood platform, which serves as a central hub for contributions, aligning with Dubai’s social agenda. Buhumaid emphasized collaboration with the Mohammed bin Rashid Al Maktoum Global Initiatives to encourage community engagement and support for the campaign. She urged all members of society to participate, highlighting the opportunity to revive humanitarian values ingrained in the Emirati community. Through workshops, ad campaigns, and donation drives, the campaign seeks to raise awareness and foster social solidarity. Jood platform, launched by the Community Development Authority, ensures transparency, supports social initiatives, and promotes sustainable social development in Dubai.
Donation channels
The Mothers’ Endowment campaign welcomes donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (mothersfund.ae), as well as a dedicated call centre via the toll-free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (AE790340003708472909201). Donations via SMS are possible by sending the word “Mother” to the following numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood.
News Source: Emirates News Agency
