Dubai Culture and Arts Authority (Dubai Culture) has signed a strategic Memorandum of Understanding (MoU) with Dubai Racing Club (DRC) to promote Emirati heritage and strengthen cultural engagement at the Dubai World Cup.
The partnership aims to infuse the globally celebrated sporting event with authentic cultural experiences that reflect the values and traditions of the UAE.
The agreement, signed by Hala Badri, Director General of Dubai Culture, and Ali Abdulrahman Al Ali, CEO and Board Member of Dubai Racing Club, sets the foundation for joint initiatives that spotlight both tangible and intangible aspects of Emirati culture. The two organisations will collaborate on cultural programming, share expertise, and co-develop experiences that showcase the richness of the UAE’s local identity to international audiences.
“This MoU aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, and his ongoing commitment to preserving our national heritage while projecting it globally,” said Hala Badri. “Through this partnership, we hope to create meaningful opportunities for local talent and strengthen the cultural and creative industries by providing a world-class platform to share their work.”
Badri emphasized that the collaboration will play a vital role in supporting Dubai Culture’s mission of safeguarding heritage for future generations. By incorporating creative content and traditional expressions into the Dubai World Cup experience, the initiative aims to enhance community pride and reinforce Dubai’s global standing as a cultural and tourism hub.
Ali Al Ali noted that the partnership reflects Dubai Racing Club’s ambition to blend sport and culture in innovative ways. “Working with Dubai Culture enhances the Dubai World Cup’s identity as more than just a racing event,” he said. “It becomes a celebration of our roots, traditions, and national values. As we look ahead to the 30th edition of the Dubai World Cup in 2026, this collaboration comes at the perfect moment to spotlight the UAE’s enduring heritage on a global platform.”
Since its inception in 1996, the Dubai World Cup has grown into one of the world’s most prestigious horse racing events. This new cultural collaboration promises to elevate the spectator experience by integrating artistic and heritage elements that celebrate the spirit of the Emirates.
News Source: Dubai Media Office
