Dubai Culture announces the winners of ‘Creative Innovation Challenge’ at GITEX Global 2022

Dubai Culture announces the winners of ‘Creative Innovation Challenge’ at GITEX Global 2022

Dubai Culture and Arts Authority (Dubai Culture) announced the winners of the ‘Creative Innovation Challenge’ competition, which was launched within the North Star Dubai event accompanying the largest technology event, GITEX Global 2022. The competition succeeded in attracting 50 projects from entrepreneurs in the creative sector at local, regional and international levels, and presented its innovative solutions for the preservation, dissemination and celebration of the UAE's cultural heritage using the latest technological means, at Dubai Culture’s stand in North Star Dubai.

As part of the event, Dubai Culture organised a ceremony to distribute awards to the winners, where first place was won by POPMII from France, who received a prize of $5,000, while in second place was LISAN AI, who received a cash reward of $3,000. CARROTPHANT INC came in third place and received $1,000. The three winning projects were selected after their respective owners presented their projects to a jury of experts in the field of heritage, virtual reality applications, artificial intelligence and Web 3.0.

Hala Badri, Director-General of Dubai Culture, said,

“Today, in this global event, we celebrate creative entrepreneurs who have succeeded in presenting innovative projects and ideas that would constitute a qualitative addition to the creative economy in Dubai, which has always been and continues to be one of the best environments. The Creative Innovation Challenge is fully in line with our strategic goals to empower the cultural and creative sector in Dubai and make it a global centre for culture, an incubator for creativity and a thriving hub for talent as well as the global capital of the creative economy.”

Badri added,

“We congratulate the winners of these innovative projects, and we affirm our commitment to providing all forms of support to creative entrepreneurs, whether citizens or residents, and to attracting creatives in various fields of arts and culture worldwide, to offer them rich benefits provided by the emirate, which would contribute to the growth and prosperity of their projects and ideas.”

The first edition of the ‘Creative Innovation Challenge’ has been a global initiative that has succeeded in attracting local, regional and international start-ups working in the cultural and creative industries to design unique methods through which to retrieve, re-imagine and develop ideas for preservation of cultural heritage. This is intended to encourage using modern digital technologies to access an interactive experience, so that stories and ideas are told effectively to contribute to the transfer of experiences and the exchange of knowledge.

The challenge also provided an opportunity for the top ten start-ups to be part of the investor programme, in addition to obtaining free entry passes to the event itself, including GITEX Global, as well as accessing the conference and exhibition areas. They also received invitations to attend the forum for innovative global start-ups that would help them build a distinguished business network.

News Source: Emirates News Agency

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