Dubai Customs has signed a memorandum of understanding with the Brand Owners Protection Group Gulf BPG, reinforcing the emirate’s efforts to protect intellectual property rights and curb the circulation of counterfeit goods as part of its Project Zero initiative.
The agreement was signed by Mansoor Al Malik, Executive Director for the Policies and Legislation Division at Dubai Customs, and Malek Hannouf, Chairman of Gulf BPG, in the presence of senior officials from both organisations. The partnership establishes a structured framework for cooperation, information sharing, and the exchange of expertise between the public and private sectors.
The MoU supports Dubai Customs’ Project Zero, an initiative designed to position Dubai as a global benchmark in combating counterfeit trade. The project aims to eliminate counterfeit goods from local markets while introducing innovative methods to repurpose seized items into reusable products. This approach links intellectual property protection with environmental sustainability and social responsibility, making it the first initiative of its kind in the region.
According to Al Malik, the agreement strengthens collective efforts to build an integrated system for trademark protection and create a fair, sustainable business environment. He emphasised that safeguarding intellectual property requires close collaboration between government authorities and brand owners, particularly global brands represented by Gulf BPG.
Hannouf welcomed the partnership, highlighting Dubai Customs’ leadership in using advanced technology and AI-driven inspection practices. He noted that the agreement would further support brand protection measures while contributing to the circular economy and broader sustainability goals.
The collaboration underscores Dubai’s ambition to remain a trusted global hub for safe, transparent, and sustainable trade.
News Source: Emirates News Agency
