Dubai underscored its strong tourism momentum and outlined major development plans as the Department of Economy and Tourism hosted its final City Briefing of 2025, bringing together more than 1,200 industry stakeholders at Global Village.
The event showcased the city’s sustained growth, with 15.70 million international visitors recorded between January and October 2025, a 5 percent increase year on year. Hotel performance remained robust, with occupancy averaging 79.4 percent and revenue per available room rising 9 percent to AED 421. DET leaders highlighted these indicators as evidence of strong global demand and effective market diversification.
His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, presented the city’s strategy for 2026, noting that collaboration and innovation remain central to Dubai’s progress. Industry leaders emphasized how public and private sector partnerships continue to advance the goals of the Dubai Economic Agenda D33.
A key announcement was the new Hotel Incentive Programme aimed at boosting development in high-growth areas such as Dubai South, Palm Jebel Ali, and Dubai Islands. The initiative offers full reimbursement of Dubai Municipality fees and the Tourism Dirham for two years after opening.
DET also highlighted major upcoming developments, including Ciel Dubai Marina, the world’s tallest hotel, as well as new cultural, retail, and transport projects that will support the city's expanding population and tourism base.
The briefing also spotlighted global campaigns, sustainability initiatives, accessibility progress, and milestones reached by leading institutions and attractions. Leaders from Emirates, Dubai Airports, and DET reaffirmed the importance of coordinated strategies as Dubai prepares for future aviation expansion and a dynamic calendar of global events.
Officials concluded that these developments position Dubai for sustained growth through 2026 and beyond.
News Source: Dubai Media Office
