The Dubai Destinations campaign has launched a new phase inviting residents and visitors to create unforgettable memories this summer by exploring the city's vibrant offerings.
This initiative, spearheaded by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), aims to spotlight Dubai's top-rated attractions and unique experiences that make it one of the world's most captivating destinations.
The latest phase of the campaign highlights Dubai's allure as a summer hotspot, emphasizing beach destinations, waterparks, indoor activities, and luxurious hotel pools.
Shaima Al Suwaidi, Director of Brand Dubai, stated,
“This phase aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to transform Dubai into the world’s best city to live and visit. By showcasing Dubai’s vibrant summer offerings, we are highlighting its unique charm and reaffirming our commitment to raising Dubai’s profile as a city that offers unparalleled experiences for both residents and tourists.”
The campaign collaborates with various public and private sector stakeholders to showcase Dubai's diverse experiences. It features popular beach spots such as Dubai Ladies Club, Bluwaters, Dubai Marina, Jumeirah Beach Residence, The Beach, Jumeirah, Al Mamzar Park, and the unique Night Beach experience.
Indoor attractions include Ski Dubai, Aya Universe, Chaos Karts, and shopping malls like Mall of the Emirates, Dubai Mall, and Mirdif City Centre. The campaign also promotes unique experiences at Deep Dive Dubai, sports courts, theme parks like IMG Worlds of Adventure and LEGOLAND, Air Maniax, indoor skydiving at iFly Dubai, The Green Planet, and KidZania.
Waterparks such as LEGOLAND Water Park, Wild Wadi, and Aquaventure Waterpark at Atlantis, The Palm, are prominently featured. Luxurious hotel pools provide a perfect retreat from the summer heat, with options ranging from infinity pools to rooftop pools with breathtaking views.
Brand Dubai will release guides to help people discover summer activities, seaside dining, and other exciting programmes. The campaign also highlights homegrown businesses from the ‘Proudly from Dubai’ network and partners with content creators and influencers to develop promotional content. This phase coincides with Dubai Summer Surprises and is being rolled out across digital, broadcast, print, and outdoor media to reach a broad audience.
News Source: Emirates News Agency
