As competition intensifies in Dubai’s real estate sector, property developers are increasingly offering innovative deals to attract new buyers.
To stand out in a maturing market poised to slow down after a four-year growth streak, developers are offering enticing incentives such as guaranteed annual returns, zero service charges, and full buyback options.
Dugasta Properties is at the forefront of these investor-friendly initiatives, offering a guaranteed 10% annual return for ten years, zero service charges for a decade, and a 100% buyback option. These offers aim to appeal to both investors and end-users looking for stability in an evolving market. Other major developers are also making similar promises, with annual rental and capital appreciation returns ranging from 8% to 12%, among the highest globally.
The shift toward more stable returns comes as both investors and end-users seek steady growth, with a focus on long-term reliability. As Dubai’s real estate market continues to attract developers from around the world, including India, Pakistan, Europe, and other parts of the Middle East, developers are exploring unique ways to cater to growing demand.
New players like Skyline Builders, BT Properties, Amaal, and PO B1 Properties are entering the market with fresh offerings, adding to the competitive landscape. Tauseef Khan, Founder and Chairman of Dugasta Properties, explains the need for innovation:
“The idea is to be unique and stand out in the market… Demand is so high that whatever developers build, they sell it successfully. But if you sell a property with a different and unique concept, then people will line up for it.”
Dugasta Properties has already exceeded its initial sales expectations, having surpassed Dh1.2 billion in sales last year, far exceeding its initial target of Dh300-400 million. The company launched four residential projects—Teraa Tower, Moonsa 2 Residences, Al Haseen-3 Residences, and Al Haseen-4 Residences—worth over Dh1 billion. With a further 10 projects valued at Dh2 billion in the pipeline, Dugasta aims to capitalize on ongoing demand across Dubai.
Despite market concerns, Khan remains optimistic, citing the government’s business-friendly policies as a key factor in maintaining market stability.
“Investors look for safe and secure opportunities, and Dubai is the most luxurious and safest city. Supply is less, so the market outlook is good,”
he notes.
Azaan Khan, CEO of Dugasta Properties, adds that their focus on providing stability and assurance is key to attracting younger investors, who are particularly seeking reliable returns in the current market environment.
News Source: Khaleej Times
