Dubai Duty Free (DDF) has reported a stellar start to 2025, posting record-breaking first-quarter sales of AED2.06 billion (US$565 million).
This milestone was largely powered by an exceptional February, which delivered the highest monthly sales in the company’s history—an impressive AED709 million (US$194 million).
According to Ramesh Cidambi, Managing Director of Dubai Duty Free, the outstanding performance reflects the seamless integration of top-tier retail services with a surge in passenger traffic. February alone saw average daily sales of AED25.3 million, underscoring the strength of both footfall and consumer spending.
Perfumes emerged as the top-selling category, generating AED371 million and accounting for approximately 18% of total revenue. Meanwhile, confectionery sales experienced a remarkable 57% year-on-year growth, significantly driven by the popularity of Dubai-branded chocolate promotions.
“The momentum we witnessed in the first quarter, especially in February, highlights not only the resilience of travel retail but also the effectiveness of our customer-focused strategies,”
said Cidambi.
The record figures come at a time when Dubai’s aviation and tourism sectors continue to thrive, reaffirming the emirate’s position as a global hub for travelers and shoppers alike. As Dubai Duty Free continues to innovate and expand its offerings, the outlook for the remainder of 2025 remains robust.
With strategic promotions, a focus on premium product segments, and strong operational performance, DDF is on course for another landmark year.
News Source: Emirates News Agency
